YouGov polling on public priorities for Council spending

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• YouGov polling on public priorities for Council
  spending
• By Simon Kitchen
• Head of Secretariat, Dementia Action Alliance

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Context
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Polling

• Contribute to the debate and support members
• Commissioned YouGov to look at public attitudes
  to cuts to services for people with dementia
• Questions drafted by Communication Steering Group

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Methodology

• Online interview of members of the YouGov Plc GB
  panel of 280,000
• 2003 responses
• Representative sample broken down by age, gender,
  employment status, socio-economic group, region
  and marital status

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Questions asked

1. People with dementia and carers of those with
   dementia need more help and support
2. Funding for dementia services is likely to be
   threatened by the current financial climate
3. In which ONE of the following areas would you be
   LEAST willing to see local authorities make cuts?

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1. People with dementia and carers of those with
dementia need more help and support
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2. Funding for dementia services is likely to be
threatened by the current financial climate
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3. In which ONE of the following areas would you
be LEAST willing to see local authorities make
cuts?
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Breakdown
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Conclusions

• The public overwhelmingly believe that dementia
  and carers of those with dementia need more help
  and support and that the services they already
  receive are at risk of being cut
• High level of awareness of dementia within the
  public at large
• When faced with difficult choices, the public
  overall prioritise social care for older people

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Next Steps

• Communication Steering Group to use poll to raise
  profile of DAA within national, local and trade
  press
• Full results, with breakdown, circulated to
  members to support local and national advocacy
  work