Sales

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Sales Marketing Executives InternationalMessag
ing Platform
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Market Definition

• SMEI is the only worldwide educational and
  relationship-building forum created for sales and
  marketing executives and entrepreneurs who seek
  professional growth in experience, leadership
  skill and peer contact.

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Value Proposition (USP)

• SMEI combines the strength of an international
  organization with local affiliates to provide
  ongoing seminars, workshops and activities
  designed to promote excellence through shared
  experience and to create success through shared
  knowledge.

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Key Issues

• Targeted at the business audiences SMEI has
  identified.
• Distilled down to four attributes
• Two attributes that are competitive
  differentiators for SMEI
• Two that are the promises or benefits to members
  and prospects

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Key Issues

• These are identified as
• Differentiators Benefits
• Members Education
• Activities Business Development

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Competitive Position

• Use a single competitor most appropriate to the
  audience and industry under discussion.
• Add one differentiator and one benefit to
  complete your elevator pitch.

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Competitive Position

• Direct Competitors
• Vertical Trade Associations
• For-Profit Organizations (Dale Carnegie, etc)
• SAMA, BMA, AMA

• Indirect Competitors
• Selling Magazines
• Chambers of Commerce
• Speakers and Coaches for Hire
• Networking Organizations
• Executive Clubs

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First Audience

• Corporate Sales Marketing Executives
• Professional Services Providers
• Entrepreneurs
• VP or Director of Marketing or Sales
• VP Business Development
• Account Executive

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Focus

• VALUE
• How does SMEI help meto improve my business?

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Value Proposition

• SMEI combines the strength of an international
  organization with local affiliates to provide
  ongoing seminars, workshops and activities
  designed to promote excellence through shared
  experience and to create success through shared
  knowledge.

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Key Messages

• MembersThe SMEI community is comprised solely
  of peers who desire to raise the professionalism
  of the industry... so members find a trusted
  network of allies for advice, suggestions and
  problem solving.

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Key Messages

• ActivitiesAn ongoing combination of networking
  and monthly programs provides a continuing
  education opportunitythat offers case studies,
  conferences and workshops to members so they can
  learn from others in the field to improve their
  businesses.

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Key Messages

• EducationSMEI members gain access to
  information about best practices from their peers
  so they can learn from experts and avoid costly
  mistakes that could damage their organization or
  limit their own success.

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Key Messages

• Business DevelopmentParticipating in an SMEI
  event leads to enhanced business relationships
  via the peer network of contactswho are looking
  for high-quality partners that can be referred to
  clients in a positive, cooperative manner.

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Second Audience

• Local affiliates
• Board members
• Associates

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Focus

• MEMBERSHIP
• What can we do to increaserelevance and add
  members?

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Value Proposition

• SMEI combines the strength of an international
  organization with local affiliates to provide
  ongoing seminars, workshops and activities
  designed to promote excellence through shared
  experience and to create success through shared
  knowledge.

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Key Messages

• MembershipSMEI is the only worldwide
  educational and relationship-building forum
  created for sales and marketing executives and
  entrepreneurs who seek professional growth in
  experience, leadership skill and peer contact.

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Key Messages

• Shared ExperienceSMEI acts as an international
  clearinghouse for content and information that
  local affiliates can use to assist members with
  solving problems for their clients and companies.

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Key Messages

• Shared KnowledgeSMEI is developing a web site
  and seminar series in order to keep members
  current with career trends and industry
  knowledge, which will be available for
  localization to individual affiliates.

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Key Messages

• RecruitmentBecause it offers shared experience
  and knowledge from industry leaders around the
  world, SMEI is an intelligent alternative for
  many executives who desire to enhance their
  professional standing.