Sony

1
Sony Starin
2
What We Know

• We have been trained on the Sony line
• We know the products
• We know the applications

3
But have we sold our dealers on Starin Sony?
4
Have we been taking advantage of what Starin has
to offer in conjunction with Sony?
5
Selling Starin Sony

• Its easy to just discuss product
• Doing a demo of a Sony product and discussing
  features is only part of the Sony sales process
• You must differentiate the Sony line not just by
  product, but by Starin support

6
Differentiate Sony

• Beside focusing on the entire product line, focus
  on the products that make Sony unique
• Focus on Starin and our support which makes us
  unique

7
Selling Starin with Sony

• Starin offers more to the dealer then any
  manufacturer
• Starin has developed a website specifically for
  Sony for our dealers
• We ship same day if needed and the order arrives
  by noon
• We can adjust our stocking based on dealers needs
  if brought to us

8
Selling Starin with Sony

• Starin has a well trained customer service staff
  that can assist with applications products
• Starin reps will train the dealers staff and make
  sure any new employees are trained as well
• Starin has the latest products in the demo pool
  to show our dealers

9
Selling Starin with Sony

• Have you met this person?

10
Sherry Sullivan

• Sherry runs our demo pool and our literature
  department
• If you have not been in touch with Sherry lately,
  you are not taking advantage of this valuable
  resource
• Sherry can get you all your Sony wireless lit, as
  well as any Sony wireless demo equipment

11
Multiple Levels of Support

• You
• Customer Service Team
• Art Gonzales
• Sonypro.us website
• Sony Professional website
• Sony Professional Support

12
Take Advantage

• Complete demo pool of current equipment
• Custom Sony Wireless Binder
• Customer Service team M-F 830-5pm
• Sony email blasts focusing on applications
  specials

13
Things to Come

• Sony wireless guide back in production
• Monthly Sony applications and success stories
• Hitting the road with Art

14

• Thank you!