MP3 Accessories

1
MP3 Accessories
2
iPod market
Source Apple Quarterly Report, Q2 08
3
iPhone market
Source IDC

• Apples goal to take 1 of 3B unit cell phone
  market
• 60 million Smartphones WW

4
Market Trend FM Transmitters

• 2007 sales declined by 18 units, 20 dollars vs
  YAG
• 2008 YTD trailing 25 behind last year

Source NPD, April 2008
5
Market Trend Auxiliary Port

• Connectivity with portable music players in the
  car is becoming standard

6
Global adoption by major OEMs
7
Auxiliary Port Locations
Dash

• Center Console

8
User Needs
Audio without a home
Audio without neatness
9
Gadget stats

• Install base of 3.2B mobile phones worldwide in
  2007
• U.S. sales of Smartphones 84 ending July 2008,
  total 9MM units, or 1.7B
• 200M units iPod install base
• 5.8M GPS units sold in U.S. in 2007

Conclusion Users need a place to hold their
device in the car.
Source Gartner, InfoTrends, Apple, NPD
10
Kensington Solutions
Keeping your eyes on the road.
11
LiquidAUX

• Including steering wheel remote
• Pure audio through 3.5mm auxiliary connection
• Designed for cars with standard auxiliary port

12
LiquidAuxTM for iPhone and iPod
idea Pure sound. Pure control.

• Optimized for console auxiliary ports
• Steering wheel remote
• iPhone/iPod power and charge

SKU - K33429US Street Price 59.99 Available
13
LiquidAuxTM Deluxe for iPhone and iPod
idea Pure sound. Pure control.

• Optimized for in-dash auxiliary ports
• Steering wheel remote
• iPhone/iPod power, dock and clear audio

SKU - K33430US Street Price 79.99 Available
14
LiquidAuxTM Bluetooth Car Kit
idea Pure music and talk. Pure control.
Wirelessly.

• Designed for auxiliary ports
• Steering wheel remote
• Built-in microphone for hands-free talking
• USB Port to charge your cell phone

SKU - K33428US Street Price 99.99 Available
15
Docks Chargers
16
Car Charger for iPhone and iPod
idea Arrive at your destination fully charged.

• Detachable USB power and charging cable
• LED Power indicator
• Built-in safety fuse

SKU - K33410US Street Price 19.99 Available
17
Car Charger Deluxe for iPhone and iPod
idea Arrive at your destination fully charged.

• Adjustable gooseneck and arm holders
• Cradle rotates for horizontal viewing
• Powers and charges iPhone and iPod models
• 3.5mm Auxiliary cable included

SKU - K33433US Street Price 49.99 Available
18
International Travel Charger for iPhone and iPod
idea The charger for iPhone and iPod that works
wherever you travel.

• Works in over 150 countries
• Interchangeable plugs
• Detachable USB to 30-pin connector

SKU K33435US Street Price 39.99 Available
19
Power and Sync Cable for iPhone and iPod
idea Power your device anywhere.

• Detachable USB power and charging cable
• 30-pin connection
• Backup cable

SKU - K33444US Street Price 14.99 Available
20
Power Back Up
21
Rechargeable Battery Pack Charger for iPhone
and iPod
idea Hours of power. Anytime, anywhere.

• Extends iPhone - 6hrs talk, iPod touch - 55 hrs
  of music, 14 hours of video
• 1800mAH Lithium Polymer rechargeable battery pack
• Includes AC adapter and iPod charging cable

SKU - K33396US Street Price 69.99 Available
22
Mini Rechargeable Battery Pack and Charger for
iPhone and iPod
idea Keep on talking, keep on rocking.

• Rechargeable battery pack
• Extend play/talk time 9 hours music, 6
  hours video, 3 hours of talk
• Includes retractable USB re-charging cable

SKU K33442US Street Price 49.99 Available
23
Car Mount Family
A home for your device.
Windshield
Dash
CLA
24
Windshield Mount for iPhone and iPod
idea Park your iPhone.

• Adjustable gooseneck, arms, foot holders
• Cradle rotates for horizontal viewing
• Suction cup attaches to car windshield

SKU - K33412US Street Price 29.99 Available
25
Dash Mount for iPhone and iPod
idea Park your iPhone.

• Designed for all vehicles
• Sturdy arm does not vibrate device
• 3M adhesive to hold strong with no residue

SKU K33446US Street Price 29.99 Available
26
Power Port Mount for iPhone and iPod
idea Park your iPhone.

• Compatible with all power ports
• Adjustable gooseneck for custom positioning
• Power pass through on CLA

SKU K33447US Street Price 29.99 Available
27
Auxiliary Dock for iPod nano
idea This cradle will really rock

• Dock / Aux port combo
• Direct auxiliary connection
• Fits iPod nano (4th gen)
• Patent pending design

SKU - K33451US Street Price 24.99 Available
Feb 09
28
Partner Considerations

• Solves consumer need for products that will keep
  their eyes on the road
• One-piece solutions designed for in-car use
• Made for iPod and Works with iPhone certified
• Universal design to fit most iPod models
• Smart made Simple features for consumer ease of
  use