Sport%20Facility%20and%20Event%20Management

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chapter 13

• Sport Facility and Event Management

Robin Ammon, Jr., David K. Stotlar
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Introduction

• Boom in new sport and entertainment facilities
• 25 sport facilities were constructed or renovated
  in 2004
• 50 sport facilities were constructed or remodeled
  in 2005
• Sport and entertainment events are similar
• Skills and competencies to manage sport and
  entertainment facilities are also comparable

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Types of Facilities

• Single purpose
• Designed for only one sport
• Multipurpose
• Designed to host a variety of events
• Nontraditional
• Designed to appeal to high-risk activities

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Privatization

• Move from public to private management
• Owners still own facility
• Hiring a private management company is called
  outsourcing
• Company specializes in facility management
• (continued)

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Privatization (continued)

• Trend
• Began with US professional team facilities
• Spread to intercollegiate facilities
• Spread to minor professional leagues
• Spread to sport and entertainment facilities
  overseas
• Spread to high schools and municipal recreation
  centers
• (continued)

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Privatization (continued)

• Why privatization
• To create new revenue sources
• To make facility profitable
• To take advantage of expertise of private
  management companies
• Contract
• Negotiated by facility managers
• Normally three to five years in length
• Specifies base management fee plus incentives

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Risk Management

• Definition
• The control of financial and personal injury loss
  from sudden, unforeseen, unusual accidents and
  intentional torts
• (continued)

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Risk Management (continued)

• Safety
• The safety of everyone in the facility is top
  priority
• Same principle applies in every facility
• Staff
• Educated about risk management procedures
• Identify potential risks
• In constant communication with fans and clients
• (continued)

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Risk Management (continued)

• Expensive endeavor
• In 2004, 1.4 billion (USD) was spent on security
  at the Athens Summer Olympics
• Technological advances
• Bar codes
• Smart cards
• Collapsible equipment

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Facility Management

• Three primary managers
• Facility director
• Operations director
• Event coordinator

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Facility Manager

• Directly responsible for facility
• Creates SOPs for facility
• Ensures that SOPs are administered correctly
• Ultimately responsible for the successful outcome
  of events

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Operations Managers

• Reports directly to facility manager
• Responsible for all
• Personnel
• Procedures
• Activities related to the facility

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Event Coordinator

• Responsible for managing individual events
• Equipment
• Personnel
• Facility ticketing and distribution

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Event Management

• Components
• Recruiting personnel
• Event personnel assignments
• Event planning
• Event evaluation

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Components of Event Management

• Note list of 19 components in textbook

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Recruiting Personnel

• Need policies for both
• Volunteers
• Paid personnel
• Training will make or break success
• A well-trained staff is crucial to achieving 100
  customer satisfaction

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Event Personnel Assignments

• Event coordinator
• Ultimately accountable for all aspects of events
• Administration division manager
• Responsible for clerical administrative duties
• Technical services division manager
• Designs the framework, or structure, for managing
  events
• (continued)

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Event Personnel Assignments (continued)

• Operations division manager
• Responsible for all personnel, procedures and
  activities contained in the operations division
• Public relations, marketing, and hospitality
  division manager
• Responsible for all matters pertaining to public
  relations, marketing, and hospitality
• Special services division manager
• Responsible for plans related to security,
  sanitation, and television

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Event Planning

• Scheduling the event
• Reservation process
• Booking
• Conflicts
• Negotiating the event
• Terms
• Boilerplate
• Split
• (continued)

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Event Planning (continued)

• Coordinating the event
• Venue and equipment needs
• Personnel
• Work order
• Time restrictions
• Staging the event
• Parking
• Seating
• Customer service
• Alcohol policies
• Crowd management
• (continued)

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Event Planning (continued)

• Settling with the promoter
• Reconcile revenues and expenses
• Negotiate split between promoter and facility
• Evaluating the event
• Evaluate entire process with management team
• Document entire process