Establishment%20and%20Management%20of%20a%20Technology%20Center

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Establishment and Management of a Technology
Center

• A Case Study of
• The Center for Advanced Transportation Systems
  Simulation (CATSS)

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Center for Advanced Transportation
Systems Simulation
University of Central Florida
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Center for Advanced Transportation Systems
Simulation (CATSS)

• Established 1999 Civil Engineering Department
• University of Central Florida Orlando, Florida
• Mission
• Deploy cost effective engineered systems to solve
  intermodal transportation problem.
• Focus
• Safety, technology and human performance,
  simulation
• Clients Federal, State, Regional and Local
  Transportation Agencies and Professional Groups
• Value Add
• Validation of technologies and their integration
  into reliable system to meet customer
  requirements while providing students and faculty
  with a professionally enhancing experience.

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Technology Center Case Study

• I. What are you going to do? What is the need
  (market) you are addressing?
• Theme (Center Focus)
• Vision
• Mission,
• Objectives
• Strategies

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Technology Center Case Study

• Theme (Focus)- should reflect a unique,
  competitive reason for your organization. It
  should articulate the core reason for your
  organizations being selected to perform
  specific work/tasks/research.

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Technology Center Case Study

• The theme (focus) of CATSS is to
• apply advanced research,
• particularly in Human Centered Transportation
  Simulation and Intelligent Transportation Systems
  (ITS),
• develop technology systems which strengthen the
  planning, design, operation, management, and
  safety of our Nations intermodal transportation
  systems.
• The fundamental rationale for selecting this
  theme is there is a need to understand the
  effect of the man-machine interface and what is
  the appropriate balance between the human and
  technology

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Technology Center Case Study

• Vision- statement should be a broad statement of
  the strategic objectives of the organization and
  should form the basis for the strategic plan

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Technology Center Case Study

• The Vision of CATSS is to create a nationally
  recognized center
• where advanced research and technology
  applications are developed and disseminated,
• particularly in Human Centered Transportation
  Simulation and Intelligent Transportation Systems
  (ITS)
• identified as a national resource for intermodal
  transportation practitioners and decision-makers
  addressing the safe, efficient movement of people
  and goods.

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Technology Center Case Study

• Mission statement more clearly defines the
  functionality of the organization
• CATSS will significantly advance the
  state-of-the-art in intermodal transportation
  research, technology applications and through
  education expand the workforce of transportation
  professionals.

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Technology Center Case Study

• Objective-serves as a focus for a course of
  action.
• CATSS Objectives are
• Research Basic and applied research
• Education An education program relating to
  intermodal transportation
• Technology Transfer An ongoing program of
  technology transfer that makes transportation
  research results available to potential users
• Financial Sustainability management and
  operating practices leading to the sustainability
  of the Center

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Technology Center Case Study

• Strategies are the programs and related
  activities the center will implement to achieve
  its Objectives.
• The strategies that CATSS will use to achieve our
  objectives include the following focus areas
• Advanced Intelligent Transportation
  Communications (AITC)
• Bridge Health Monitoring
• Transportation Safety
• Driving Simulation
• Research in Advanced Performance Technology and
  Workforce Readiness (RAPTAW)

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Technology Center Case Study

• II. Who are your customers and what do they want?
  
• CATSS will support US DOT, State DOT,
  Transportation Professional Organizations (TRB,
  etc) and local/regional intermodal strategic
  goals and research priorities Safety, Secure,
  Efficient ,Mobility, and Workforce.
• CATSS Strategies road-mapped to customer
  goals/needs Published studies, Annual Reports

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Technology Center Case Study

• Road-map samples
• Functional Area Safety-ATIS
• CATSS Dr.Aty
• FHWA Wayne Berman
• Managing Demand Through Travel Information
  Services
• http//ops.fhwa.dot.gov/tdm/index.htm

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Technology Center Case Study

• Road-map samples
• Functional Area Workforce
• CATSS Prof.Tarr
• FDOT Col. David Dees, Motor Carrier Compliance
  (CVO)
• Training for CV Safety Inspectors

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Technology Center Case Study

• Road-map samples
• Functional Area ITS
• CATSS Dr. Oloufa
• FTA Albert Hynes
• Improve on board bus and rail security
• http//www.fta.dot.gov/documents/FTA_Strategic_Res
  earch_Plan_Final.doc

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Technology Center Case Study

• III. Why are you going to do it?
• Essentially a SWOT Analysis (Strengths,
  Weaknesses, Opportunities and Threats)

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Technology Center Case Study

• IV. What is your competitive advantage in the
  market?
• CATSS Competitive Advantage
• Hosted 7 major conferences in transportation and
  annually sponsor a workshop on traffic signal
  timings.
• 75 partnership projects with industry/government
  agencies.
• Graduated 14 Ph.D.s in Transportation.
• Graduated 53 Masters in Transportation.
• Published over 67 articles in referred journals.
  
• 120 funded projects.
• CATSS has one of the few university-based, multi
  functional, multi cab, motion based ground
  transportation simulator in the country.
• Interdisciplinary transportation projects

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Technology Center Case Study

• V. Who Are the competitors?
• Professional Transportation Associations.
• Other for profit and non profit transportation
  agencies.

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Technology Center Case Study

• VI. How will you achieve the vision of the
  enterprise? Organizational Physical
  Partnerships-Contract/Grant

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CATSS Organizational Chart
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Technology Center Case Study

• Resources contd-
• Programs-Experts
• Physical Resources
• Labs, Simulators, Technology Infrastructure,
  region recognized as a center for simulation
  applications in the entertainment, medical,
  space, and defense sectors and compliments
  CATSS activities in transportation.
• Partnering with the Institute for Simulation and
  Training
• Creating A Strong Advisory Board/Partnerships

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CATSS Facility

• High Bay Area
• Three Stories High
• Hexagonal room
• Ten - Ton Crane
• Storage Space for Dismounted Cabs

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Center for Advanced Transportation Systems
Simulation (CATSS)Project-Financial Partnerships

• American Trucking Association /FTA
• University of Massachusetts
• Georgia Institute of Technology
• MetroPlan Orlando
• Florida National Guard
• FHWA
• City of Kissimmee/Osceola County
• Embry Riddle Aeronautical Univ.

• City of Winter Park
• Seminole County
• Florida Highway Patrol
• Volusia County
• South Carolina State Univ.
• ATT
• Port of Jacksonville
• Greater Orlando Aviation Authority (OIA)
• FMCSA
• Cardinal Industries

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Technology Center Case Study

• VII. How are we going to sustain the enterprise?
  Financial Business Model
• How much revenue do you need to operate the
  center? Direct Costs-Indirect Costs
• How do you generate revenue? Grants, Contracts,
  Subsidies, Gifts, Conferences?
• How do you allocate expenses?

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Technology Center Case Study

• Project Scenario
• Define Problem, Customer Requirements and
  Funding- Direct and Indirect
• Identify Expertise
• Project Management Approach
• Test and Validate Design
• Deploy and Field Test Design
• Project completion and Acceptance

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Technology Center Case Study

• Name of Project Portable visibility warning
  system for the safety and efficiency of highways
• Senior Investigator
• Dr. Mohamed Abdel-Aty
• Amount250,000
• Scope Develop and test a portable visibility
  warming system for highway speed control
• Funding Agency FDOT/CATSS

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System Components
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Technology Center Case Study

• Name of Project Remotely Operated Compliance
  Station
• Senior Investigator Dr. Amr Oloufa
• Contract and Amount C07-2008375,000
• Scope 12month contract to deliver a working
  prototype for port usage
• Funding Agency FHWA/FDOT/CATSS

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Remotely Operated Compliance Station
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Technology Center Case Study

• Name of Project Electronic Freight Theft
  Management System
• Senior Investigator Patrick Kerr, RA
• Contract and Amount C04-2007157,000
• Scope 12 month contract to deliver a working
  prototype for internet distribution of cargo
  theft.
• Funding Agency FDOT

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Electronic Freight Theft Management System
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Technology Center Case Study

• VIII. How are we going to measure performance
  toward enterprise success?
• Performance Indicators developed from your
  objectives
• Financial- of Contracts of Proposals
  Overhead Accumulation Number of Prospects turned
  into Clients Forecasting Productivity,
• Education- of Training Session
  Attempted/Completed Number of Papers Presented
  at Professional Conferences,
• Research-Variety of Clients, Strength of Vertical
  Markets of Partnerships Established, of
  Faculty/SME Engaged
• TechTransfer- of Products from Research adopted
  to practice, developed/marketed/licensed, of
  partners

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Technology Center Case Study

• IX. How are we going to communicate your
  benefits, advantages, features and success?
  Marketing 101
• 70 papers at conferences, workshops or seminars.
• CATSS sponsored conferences
• Three (3) CATSS technologies that have been given
  wide exposure through technology demonstration
  
• Electronic Freight Theft Management System
• Virtual Weigh in Motion System for heavy truck
  dimensioning
• Safety Officer Inspection Program for heavy truck
  compliance
• Specialized engineering continuing education
• Affiliations with professional engineering
  groups Florida Engineering Society and ITS
  Florida .
• CATSS Website will continue to serve as a vital
  media of disseminating information about our
  accomplishments to the profession. With over a
  148,000 site requests, we are committed to
  updating, upgrading, and expanding our website
  capability.
• CATSS annual report is distributed to some 5000
  transportation professionals throughout the local
  area, state and region.
• Electronic Newsletter/Special Reports

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CATSS Web Sitehttp//www.catss.ucf.edu
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Technology Center Case Study

• X. What is your Exit or Transition Strategy?
• Performance Measures
• Changing Needs and Requirements
• Partnerships
• Program Visibility
• Strategy Realignment/Diversification

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Technology Center Case Study

• Thank You for Your Time
• Discussion