Set Induction

1
Set Induction

• Which do you prefer?

2
Promotion and Presentation

• Marketing Principles Web Design Collaboration

3
How do we promote?

• Sales Promotions
• Trade Promotions
• Consumer Promotions
• Coupons
• Premiums
• Incentives
• Promotional Tie-Ins

4
Steps in Advertising

1. Identify the target audience
2. Determine objectives
3. Establish the budget
4. Develop he message
5. Select the media
6. Evaluate the campaign

5
Advertising Layout

• Color Usage
• Typefaces and Types Sizes
• Checking Proofs
• Position of Icons

6
PowerPoint as a Visual Aids

• Proofread
• Use 7x7 Rule
• Use PowerPoint as it was designed
• Slide Designs
• Slide Layouts
• Create PROFESSIONAL PowerPoint presentations

7
PowerPoint as a Visual Aid

• Do not wait for next slide
• Pause on purpose
• Limit text, pictures and animation
• Do not underline

8
When Giving a Presentation

• DO NOT
• Chew gum
• Act silly or giggle
• Talk softly or mumble
• Have hands in pockets
• Hide or stand in front of the board
• Look at the board while you talk

9
When Giving a Presentation

• WHAT TO DO
• Command the room take control
• Project your voice
• Use eye contact
• Engage your audience
• Use voice inflection
• Prepare ahead of time

10
What does the audience hear?

• 7 Words
• 38 Tone of Voice
• 55 Body Language

11
Effective Delivery Techniques

• Good Appearance
• Pleasant and varied voice
• Positive language
• Excellent eye contact
• Effective gestures and movement

12

• Questions?