Persuasive Techniques

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Persuasive Techniques
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Persuasion to make somebody think or do
something by talking to them.

• I persuaded my mother to let me spend the night
  at my friends house.
• Synonyms
• Convince, ask, sway, influence, win over

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Types of Persuasive Techniques

• Bandwagon (Peer Pressure)
• Testimonial
• Emotional Appeal (Loaded Words)

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Bandwagon(Peer Pressure)

• The bandwagon technique convinces the reader that
  everybody else is doing it. This technique is
  also known as peer pressure.

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Bandwagon Examples

• Your Grandpa does it
• Your Mom does it
• Even your boss does it.

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Bandwagon Examples
Thats A LOT of people!
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Bandwagon Examples
I want to be a real man!
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Bandwagon Examples

• I bet no one elses Mom makes them do it over
  again until it is perfect.

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Bandwagon Examples

• I want to be a Kid!

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Bandwagon Example
Choosy Moms choose Jif.
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Testimonial

• The testimonial technique uses words or opinions
  from a celebrity that supports an argument.

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Testimonial Examples
What he says about the SUBWAY brand "The
SUBWAY chain helped save my life over and over.
I can't ever repay that."
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Testimonial Examples
Even I get breakouts! I use Proactive, and it
really works! It can work for you too!
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Testimonial Examples

• I eat Jello puddingyou should too!

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Testimonial Example
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Examples of Testimonial
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Emotional Appeal(Loaded Words)

• The writer uses emotional appeal by using words
  that make the reader feel strongly about the
  topic. The writer usually appeals to fear,
  anger, or joy. The words the writer uses are
  called loaded words.

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Examples of Emotional Appeal
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Emotional Appeal Example

• Adopt a dog
• today from the
• SPCA!

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Emotional Appeal Example

• For just 0.70 a day, you can make a difference
  in a childs life.

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Card Stacking

• The author presents the facts for only one side
  of the issue.

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Card Stacking Examples

• Going to school only three days a week would give
  kids more time to relax. Teachers could spend
  more time with their family and the school
  wouldnt use so much electricity.

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Card Stacking Examples

• Joe Camel

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Card Stacking Examples

• Prescription Drug Companies often extol the
  benefits of their wares, but any side effects of
  the medicines are listed in small print on the
  bottom of packages, or said very rapidly in the
  commercials.

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Repetition

• The writer repeats a word, a phrase, or even an
  entire sentence for emphasis.

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Repetition Examples

• My little brother is driving me crazy, crazy,
  crazy!

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Repetition Examples

• All merchandise is on sale today only, from
  sweaters to shoes, to cookware to bath towels.
  Come on down! Remember, the sale only lasts
  through the end of today.

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Hyperbole

• The author completely overstates or exaggerates
  for effect.

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Hyperbole Example

• Im so hungry I could eat a horse!

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Hyperbole Example

• My Mom should just hire a maid to clean my room.
  I just dont have time to do my homework because
  I have to clean it myself. I could fail school
  and then I wont be able to get a good job. Ill
  have to live with my parents until Im 45!

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Hyperbole Example

• I nearly died laughing!

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Rhetorical Question

• This technique asks a question to which no
  response is required. The writer implies that
  the answer is obvious and the reader has no
  choice but to agree with the author.

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Rhetorical Question Example

• Why should I get my own cell phone? So my
  parents know where I am at all the time, of
  course!

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Rhetorical Question Example

• Why should you buy a Toyota Truck? Because they
  are the most reliable and cost effective.