Propaganda and Persuasive Techniques

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Propaganda and Persuasive Techniques

• English IA IP
• Mrs. Spencer

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Definitions and Uses

• Propaganda Propaganda is ideas or information
  that is meant to influence people through their
  emotions, instead of with facts
• Persuasive Techniques In advertising,
  propaganda is sometimes called Persuasive
  Techniques, because someone is trying to
  persuade you to buy something.
• 3 Common Uses of Propaganda
• During Wars
• In Politics
• In Advertising

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Wartime Propaganda

• Wartime Propaganda is used to appeal to the
  emotional stresses of military personnel and
  civilians as well. Many times propaganda flyers
  are dropped from planes into a war zone so they
  are easily accessible.

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Political Propaganda
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Propaganda, or Persuasive Techniques in
Advertising
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Propaganda or Persuasive TechniquesDo You Buy
It? Quiz

1. Mm mm good
2. You deserve a break today, so get out and get
   away, at ______________.
3. Just do it. ( a brand of athletic clothing)
4. Snap! Crackle! Pop!
5. Like a good neighbor, ______ is there.
6. Its finger lickin good
7. I am stuck on ____, and _______s stuck on me.
8. Have it your way, at __________
9. Leggo my _____________
10. Melts in your mouth, not in your hands
11. Theyrrrre GR-R-REAT!
12. My bologny has a first name, its _____. My
    bologny has a second name its _______. Oh! I
    love to eat it every day and if you ak me why,
    Ill sayCause ______ has a way with B O L O G N
    A.
13. I dont want to grow up, Im a ___________ kid.
14. Give me a break, give me a break! Break me off a
    piece of that ____bar.
15. The Uncola.

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Answers to Do You Buy It Quiz

1. Campbells Soup
2. McDonalds
3. Nike
4. Rice Crispies
5. State Farm
6. Kentucky Fried Chicken
7. Band-Aid
8. Burger King
9. Eggo Waffles
10. M Ms
11. Kelloggs Frosted Flakes
12. Oscar Mayer
13. Toys R Us
14. Kit Kat Candy Bar
15. 7-Up

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Technique Definition Example
1. Name Calling Using negative words, usually in politics, to turn you against a competing person without giving evidence or facts My opponent didnt tell you the truth!
2.Plain Folks Appeal Trying to show that a person or product is good for ordinary people, because a person is just like you and understands you An ordinary looking family sits together at a table to eat a certain brand of macaroni. OR Politicians show pictures of themselves playing with a dog or with their children, wearing casual clothing.
3.Glittering Generality Telling only positive things about something or someone, without giving evidence or facts Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.
4. Bandwagon Convincing us to accept someone or something because of its popularity Commercials that show everybodys got one, or everyones doing it!
5. Testimonial Using a famous person to try to make you buy or support something or someone Tiger Woods wears Nike clothing, and if you want to be like him, then you should, too! OR A famous actor is voting for a candidate, so you should, too.
6. Hidden Fears Suggesting that a person or product will protect you against something unpleasant or dangerous If you dont want ring around the collar, use a particular detergent. OR This person will protect America against terrorism.
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7. Snob Appeal Suggesting that association with a person or product can make you special The people who drive this kind of car wear fancy clothes, live in mansions, or go to great places. OR
8. Facts and Figures Using tests, statistics or information that sounds scientific to prove that one product or person is better than another Four out of five dentists recommend this toothpaste. OR 73 of Americans believe this candidate will do a better job can they all be wrong?
9. Unfinished Comparisons Comparing a product or person to another, without providing the other half of the comparison. This soap cleans better! better than what? OR This politician works harder for America. harder than whom?
10. Repetition Repeating a name, slogan or product over and over in the same advertisement Buy it for less at Jamisons repeated at least four times in the same advertisement OR He says he didnt know repeated over and over about a politician in the same advertisement.
11. Weasel Words, or 12. Empty Phrases Using broad promises or phrases that dont really mean anything With this diet, you can loose up to 100 pounds. OR Vote for this politician. Hes a real American!
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Test Your KnowledgeName the Technique Used in
these Advertisements

• Name Calling

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• Bandwagon

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Snob Appeal
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Hidden Fears
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Plain Folks Appeal
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Unfinished Comparisons
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Propaganda or Persuasive Techniques on Television

• Television Commercials are typically geared
  toward a select group of viewers therefore,
  businesses will wisely purchase time slots during
  the airing of particular television shows in
  order to reach their perspective buyers.

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Your Assignment

• You are to watch 1 hour of television on a major
  network broadcast station and record your
  findings using the handout as a guide. Pay close
  attention to the target audience section.
  (teens, adolescents, families with small
  children, elderly, etc.)

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Select a Friend to Work With on the Next
Assignment
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Magazine Advertisements

• Choose a magazine to evaluate. Each couple
  working together should have two different
  magazines.
• Count the number of pages with advertisements and
  then count the number of pages without
  advertisements.
• Next, you and your partner will make a spread
  sheet using Excel to show your findings.

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Using Excel

• Make a header
• Go to View on the toolbar. Click Header and
  Footer. Click on Custom Header. Next, you
  should type in the heading Magazine Data and
  then type in both of your names in the Center
  section. Click ok when you are finished

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Label the Columns

• Column A Name of Magazine
• Column B Number of Pages with Ads
• Column C Number of Pages without Ads
• Column D Total Number of Pages
• Column E Percentage of Pages with Ads
• (You may make the columns wider by dragging your
  cursor over the adjoining vertical lines.)

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Column D and E

• When typing in Column D for the first magazine
  line you should type in SUM(B2,C2)
• When typing in Column E for the second magazine
  line you should type in B2100/D2
• When you type in information for the second
  magazine you should adjust the line and column
  numbers accordingly.

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BEFORE YOU PRINT

• GO TO FILE AND SELECT PRINT SETUP. SELECT A
  LANDSCAPE PRINT
• GO TO FILE AND SELECT PRINT PREVIEW.
• DO YOU HAVE A HEADING WITH BOTH OF YOUR NAMES?
• ARE BOTH MAGAZINES ON THE SHEET?
• If yes go ahead and print.

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Your Next Assignment

• After drawing numbers, you and your partner will
  create an advertisement using the prompt and the
  technique given to you.
• Your advertisement is due Tuesday, March 1st.
• You and your partner will present the
  advertisement to the class as you demonstrate the
  persuasion technique used and the prompt.
• Dont waste class time allotted and Good Luck!