Propaganda

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Propaganda
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Propaganda comes in many forms, but it always has
the following characteristics
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Part 1 Assertion

• Assertion is the simplest form of propaganda. It
  consists of simply stating a debatable idea as a
  fact, with no explanation or justification.

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Assertion

• Assertion relies on the premise that people are
  essentially gullible and like to believe what
  they are told.

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• Assertion is sometimes used in political or
  military propaganda, as in this illustration from
  World War I.

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Assertion

• Unfounded assertions are also common in
  commercial advertising.

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Assertion

• Think about how many advertisements include
  phrases like the following, without any
  justification

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• George Orwells fictional study of propaganda and
  mind control, 1984, contains an example of the
  assertion technique. In the novel, the following
  three slogans of the Party are emblazoned on
  the walls of the Ministry of Truth building

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Propaganda that uses assertions often suggests a
course of action.
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• Often, an assertion will be supported by facts
  that are not necessarily true.
• This level of assertion is sometimes used to
  mislead people in a way that is potentially
  harmful.

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Discussion - assertion

• Identify which of the following assertions
  qualify as propaganda, and explain your answer.
  Modify those that are not propaganda to make them
  fit the four criteria.
• Parent to child If you eat your vegetables,
  youll grow up to be big and strong.
• Billboard Marios Pizza, Next Exit.
• Magazine ad for age-defying makeup True
  Beauty is Ageless.

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Identify which of the following assertions
qualify as propaganda, and explain your answer.
Modify those that are not propaganda to make them
fit the four criteria.

• D. Commercial According to a study by the
  National Heart Association, eating this cereal,
  as part of a balanced breakfast, may reduce the
  risk of heart disease.
• E. Political commentator Richard Williams
  obviously doesnt have the experience it takes to
  be President of the United States.

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Identify the audience and purpose for this
poster, and discuss whether this is an
example of assertion propaganda.
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Part 2 Bandwagon

• People generally like to feel that they belong to
  a group, especially one that appears to be
  successful and popular. The bandwagon technique
  manipulates people by appealing to this desire.
• Origin

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Bandwagon
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Bandwagon
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Bandwagon
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Bandwagon
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Bandwagon

• Question what youre given

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Identify the audience and purpose for this
poster, and discuss whether this is an example of
bandwagon propaganda.
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