Propaganda

1
Propaganda

• Animal Farm
• Mr. Esner
• Mr. Ambrose
• An Ambresner Production

2
Propaganda

• The use of a variety of communication techniques
  that create an emotional appeal to accept a
  particular belief or opinion, to adopt a certain
  behavior or to perform a particular action.
• Such communication would be dishonest at best, if
  not a flat out lie.
• There is some disagreement about whether all
  persuasive communication is propagandistic or
  whether the propaganda label can only be applied
  to dishonest messages.

3
Types of Propaganda
4
Name Calling

• Links a person, or idea, to a negative symbol.

Obama is frequently called a socialist, Kerry
is frequently called a flip-flopper.
5
Repetition(Anaphora)

• Using a word, product, or phrase repeatedly.

Think about Boxer he remembers simple,
repetitive slogans.
6
Fear

• Fear propaganda will often present a dreaded
  circumstance and then follow it up with the
  behavior or necessary action needed to avoid it.

Certainly Stalin and Napoleon employ this and
perhaps it is the most effective.
7
Plain Folks

• A candidate or cause is identified with common
  people from everyday walks of life, creating a
  sense of connection.

Bill Clinton famously went to McDonalds during
his Presidential runs. Scott Brown campaigned in
his pick-up truck.
8
Bandwagon

• Puts forth the idea that everyone is doing this,
  or everyone supports this person/cause, so should
  you. Appeals to the conformist in all of us no
  one wants to be left out.

Get on the bandwagon!
9
Testimonial

• A celebrity endorsement of a philosophy,
  movement, or candidate.

Chuck Norris endorses this candidate! So should
you!
Former Red Sox pitcher Curt Schilling famously
endorses political candidates.
10
Transfer

• Employs the use of symbols, words, or quotes to
  convey a message, or known emotion, not
  necessarily connected with them.

11
Logical Fallacy

• Creating or using twisted logic to assert a
  point. Example Bill Clinton supports gun
  control. Communist regimes have always supported
  gun control. Bill Clinton is a communist.

12
Glittering Generality

• Closely related to transfer. Generally accepted
  virtue is usually employed to stir up favorable
  emotions.

Can you think of car ads or names of cars that
function as glittering generalities?