What End Users Want From

1
What End Users Want From an Over-The-Counter HIV
Rapid Test in Hong Kong Presentation to the
Blood Products Advisory Committee March 10, 2006
2
2005 - MedMira Launched the 1st OTC Rapid HIV
Test in Hong Kong
3
MedMira Objectives For its OTC HIV Test in Hong
Kong
OBJECTIVE 1 To collect feedback from End Users
in a small, controlled, OTC
setting. OBJECTIVE 2 Based on the feedback
obtained with Objective 1, to determine what
are the real needs of the End Users What do
people want from an OTC rapid HIV test? Can
they use it properly? Will they use it
properly? What will they do with their
results? OBJECTIVE 3 Based on the data
collected in Objectives 1 and 2 above, develop
a True OTC Rapid HIV Testing system for the
global market.
4
Results 1 year later

• The MiraCare Rapid HIV Test was sold to
  approximately 0.1 of the overall population in
  Hong Kong
• Approximately 20 of end users called the Hotline
  associated with the test.

5
End User Feedback
6
Conclusions

• Based on what we learned in Hong Kong, MedMira
  believes that a RESPONSIBLE OTC rapid HIV test
  should provide
• A means of effective pre-counseling
• Instant HIV test results
• A means of accessing confirmatory results in
  private
• An alternative to the end user who decides not
  to do the rapid test, or who performs the test
  incorrectly
• A means of effective post-counseling and
  referral to medical care