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MKT551 Session 3

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Brief Review and Housekeeping II. Work on Service Output Demand Exercise III. Coughlan book Ch. 3 ... VII. Marketing Channels in Practice: Movie Industry – PowerPoint PPT presentation

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Title: MKT551 Session 3


1
MKT551 Session 3
  • Brief Review and Housekeeping
  • II. Work on Service Output Demand Exercise
  • III. Coughlan book Ch. 3
  • Rangan book Ch. 3
  • Case Analysis Xerox (Susanne, Jason, and Kevin)
  • VI. Reading Strategic Channel Design (Steve)
  • VII. Marketing Channels in Practice Movie
    Industry

2
MKT551 Session 4
  • Coughlan book ch. 4
  • Rangan book ch 4
  • Case Analysis and Discussion
  • Cisco Systems by Marie and Tom
  • III. Reading and Discussion Go Downstream
  • by Hannah, Robert, and James
  • V. Marketing Channels in Practice Movie Industry
  • VI. Assignment for the next session
  • Efficiency Template Exercise
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