MKT551 Session 3

1
MKT551 Session 3

• Brief Review and Housekeeping
• II. Work on Service Output Demand Exercise
• III. Coughlan book Ch. 3
• Rangan book Ch. 3
• Case Analysis Xerox (Susanne, Jason, and Kevin)
• VI. Reading Strategic Channel Design (Steve)
• VII. Marketing Channels in Practice Movie
  Industry

2
MKT551 Session 4

• Coughlan book ch. 4
• Rangan book ch 4
• Case Analysis and Discussion
• Cisco Systems by Marie and Tom
• III. Reading and Discussion Go Downstream
• by Hannah, Robert, and James
• V. Marketing Channels in Practice Movie Industry
  
• VI. Assignment for the next session
• Efficiency Template Exercise