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Brief Review and Housekeeping II. Work on Service Output Demand Exercise III. Coughlan book Ch. 3 ... VII. Marketing Channels in Practice: Movie Industry
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MKT551 Session 7 Brief Review II. Work on Gap Analysis III. Coughlan book Chs. 6 & 7 IV. Reading: Capturing the Value of Supplementary Services
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MKT551 Session 5. Brief Review. II. Work on Efficiency Template. III. Coughlan book Ch. ... V. Marketing Channels in Practice: Japanese Car Marketing Channel. VI. ...
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MKT551 Session 7. Brief Review. II. Work on Gap Analysis. III. Coughlan book Chs. 6 & 7 ... Rangan book chs. 7 and 8. Case Analysis and Discussion: H-E-B Own Brands ...
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Introduction of the course. II. Warming up. III. Coughlan book Chs. 1 and 2. IV. ... II. One article for each student. III. Prepare max 2-page memo - Summary ...
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Reading: Make Dealers Your Partners. VI. Marketing Channels in Practice: Blockbuster Video. MKT551 Session 10. Gorchels Chs. 11 and 12. Case Analysis and Discussion: ...
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