MKT551 Marketing Channels Session 1

1
MKT551 Marketing ChannelsSession 1

• Introduction of the course
• II. Warming up
• III. Coughlan book Chs. 1 and 2
• IV. Read and Discuss What is Strategy?
• V. Marketing Channel in Practice

2
MKT551 Session 2

• Rangan book chs. 1 and 2
• II. Case Analysis and Discussion Xerox
• III. Reading The Customer Has Escaped
• V. Marketing Channel in Practice
• VI. Assignment for the next session
• Service Output Audit

3
My Vision for the Course

1. Challenges of this course
2. Mutual learning through stimulating discussions
3. Be curious and challenging
4. Develop your own model of marketing channels

4
For Case Analysis and Discussion

• Sign-up for one case
• II. One case for each student
• III. Prepare max 5-page written analysis
• IV. Prepare slides for in-class discussion
• V. Lead the analysis and discussion on the
  assigned day.

5
For Article Analysis and Discussion

• Sign-up for one article
• II. One article for each student
• III. Prepare max 2-page memo
• - Summary (one paragraph)
• - Key Takeaways (max 2 paragraphs)
• - Application (one paragraph)
• IV. Prepare slides for in-class discussion
• V. Lead the discussion on the assigned day.