MKT551 Session 5

1
MKT551 Session 5

• Brief Review
• II. Work on Efficiency Template
• III. Coughlan book Ch. 5
• IV. Reading Adaptive Channels
• V. Marketing Channels in Practice Customer
  Health Care
• VI. Marketing Channels for Sports

2
MKT551 Session 6

• Rangan Book Chs. 5 6
• Case Analysis and Discussion
• Natureview Farm (Jim)
• III. Reading and Discussion International
• Distribution (Sara)
• V. Marketing Channels in Practice Japanese Car
  Marketing Channel
• VI. Assignment for the next session Gap Analysis