MKT551 Session 9

1
MKT551 Session 9

• Brief Review Class Evaluation
• II. Work on Your Firms Channel Problems
• III. Coughlan Chs. 8 and 9
• IV. Reading Make Dealers Your Partners
• VI. Marketing Channels in Practice
• Burton Snowboard

2
MKT551 Session 10

• Rangan Book Chs 9 and 10
• Case Analysis and Discussion
• Callaway Golf
• II. Reading and Discussion The Power of Trust
• III. Marketing Channels in Practice H-P
• IV. Knowledge in Creation Channel Incentives