THE ART

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• THE ART
• OF
• PERSUASION

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The Art of Persuasion

• Two ways to get others to think or act as you
  want them
• Bully them
• Persuade them

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The Art of Persuasion

• Which method is
• more effective?
• WHY?

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The Art of Persuasion

• Persuasion
• Thoughts/beliefs are changed and results are
  lasting
• Bullying
• Thoughts/beliefs are not changed results are not
  lasting

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The Art of Persuasion

• To Persuade (Vb)
• To win over to a belief or course of action by
  argument

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What is persuasion
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What is Persuasion?

• The non-violent art of getting other people to
  think or act the way you want them to.

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What is Persuasion?

• It is Getting people to change their minds

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What is persuasion?

• Three ways to persuade
• 1) Writing
• 2) Speeches
• 3) Pictures

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What is Persuasion?

• Numerous means of persuasion

• Advertisements
• Proposals
• Articles
• Newspaper
• Magazine

• Speeches
• Editorials
• Sermons
• Advice Columns

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Writing A Persuasive Essay
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Persuasive Purpose

• To Make your readers think as you do about an
  issue
• to Move your readers to do what you suggest

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Persuasive Audience

• It is important to Know who your audience is
  and what they are thinking
• WHY?

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Persuasive Audience

• they will be made up of different groups, so
  in order to be successful you will Need to
  explore their
• 1) interests
• 2) opinions
• 3) concerns

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Persuasive TONE

• General persuasion is often informal and
  relaxed
• Be yourself and use everyday speech/language

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Persuasive TONE

• In order to best reach and convince your
  audience be
• 1) Direct
• 2) Personal
• 3) Humorous (if warranted)

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Persuasive TONE

• Use rhetorical questions that convincingly
  support your opinion to sway your audience

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Supporting your opinion
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Supporting Your Opinion

• To be successful
• Develop support that will convince your readers
  that your opinion is right

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Supporting Your Opinion

• Use the following appeals
• 1) logical(logos)
• 2) emotional(pathos)
• 3) ethical(ethos)

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The Logical Appeal

• Appeals to reason, not emotions
• Shows your audience that your opinions are based
  on
• 1) Clear thinking
• 2) solid evidence

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The Logical Appeal

• Logical appeals deal with ones ability to
  think, not ones ability to feel

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The Emotional Appeal

• Appeals to your audiences hearts and feelings
• They help to make your opinion real and personal

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The Emotional Appeal

• Use Emotional Appeals carefully Used too often,
  your opinion may seem exaggerated or insincere.
• Pick words with strong connotative meanings

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The Ethical Appeal

• Suggests to your audience that you are of good
  and sound character
• someone who is sincere someone who speaks with
  knowledge and authority

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The Ethical Appeal

• To show that you are fair and can be trusted, you
  may have to show both sides of an issue
• You may have to concede to opposing opinions to
  maintain credibility

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When you gain a persons heart, mind, and
ethicsyou gain their trust!!!!
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IDENTIFYING THE OPPOSING POSITION
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Opinion/Position Question

• When arguing an opinion or position, will it
  suffice to simply know your opinions/positions
  only? If these are all you know, will you be
  successful in your argument? Explain.

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The Opposing Position

• Dont ignore strong opposing positions, counter
  them!!!
• When researching your audience and forming your
  opinion/position, be alert for opposing reasons
  and evidence

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The Opposing Position

• Once again
• You may have to concede, to opposing opinions
  to maintain credibility

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The Art of Persuasion

• Your school has just adopted a mandatory dress
  code policy. As president of the school, it is
  your duty to inform the administration that the
  students are against it. In the space provided,
  detail how you will attempt to persuade the
  administration that your position makes more
  sense.

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The Art of Persuasion

• Three of the four main characters in The
  Scarlet Letter harbor sins of varying degrees
  throughout the entire novel. While speaking with
  Hester, Dimmesdale even goes so far as to claim
  that Chillingworth is the most vile sinner of
  them all stating, he has violated, in cold
  blood, the sanctity of a human heart. Using your
  knowledge of the text and persuasive technique,
  create an argument claiming which character you
  believe to be the darkest, most vile sinner
  within the novel. Be sure to include
  counter-arguments.