?Flickr.com?????????????

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????? ?Flickr.com?????????????
The Content is The Conversation A lesson from
Flickr.com
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• ????(Oliver Ding)?????????????,???????Http//www.S
  wordi.com????

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?????????http//www.flickr.com/photos/popoever
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www.Swordi.com www.Nextfuzhou.com
e-Branding
e-Branding??????? Oliver Ding (??)
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OOPS???????Logo 2005???SocialBrain.org?????Logo 20
05?????????Logo,??????
-??(Content) -??(Technology) -??(Identity)
??(Write)
??(Design)
??(Consulting)
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? ? Contents

• ???????????
• What is Social Content website ?
• Flickr?????
• The meme of Flickr.com
• Flickr?????
• The information architecture of Flickr.com
• ??????????
• Other social content websites
• Flickr?????
• The community culture of Flickr.com

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What is Social Content Website ?
???????????
Part I
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From Marketers Consumers Aggregators
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• ? ?

Blogs, RSS Feeds
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???? ARC????(??PPT????http//www.brandvista.com/
share/web2.ppt)
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??????? (Social Content Websites)
????(content communities )
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Del.icio.us Flickr.com Youtube.com
digg.com 43things.com
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The meme of Flickr.com
Flickr? ????
Part II
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????
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http//www.flickr.com/photos/kitta/31667465/
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Flickr??????
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??????????(notes)???(comments)?
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46 notes
50 comments
Content ??
People ?
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????
Content ??
People Contacted ????
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????
? ? Contact
?? Content
Web2.0
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http//www.tabblo.com/studio/stories/view/116481/
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The information architecture of Flickr.com
Flickr.com ????
Part III
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?????Flickr.com
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Flickr.com??
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??Web??
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?????????
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Global Conversation
?????? ?? ????? ?????? RSS?? Ping?
Macro Conversation ?? Tags
???? ????
Micro Conversation ?? ?? ?? (???????) ??
My World ????? ????? ???? ?????
1-1.?? 1-2.?? 1-3.???? 1-4.???????? 1-5.????????
?????
2-1.?????? 2-2.???? 2-3.?? 2-4.?? 2-5.???? 2-6.???
? 2-7.??
3-1.???? 3-2.???? 3-3.??/??? 3-4.?Tags?? 3-5.?????
3-6.????? 3-7.????? 3-8.????? 3-9.????? 3-10.????
???? 3-11.?????
4-1. ?????? 4-2. ?? 4-3. ??????,4-4.
???????Blog ????? 4-5. ???????,
??????/????? ?????Blog????? 4-6.
RSS?? 4-7. Ping?Technorati
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My Flickr homepage
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Flickr?????
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My Flickr homepage
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My Flickr --- You
Your Photos Your Sets Your Archives Your
Tags Your Map Your Favorites -------------------
--- Recent Activity Comments Youve
Made ---------------------- Upload
Photos ---------------------- Your Account Your
Profile ---------------------- FlickrMail
2006????????Fickr????????????????,
???AJAX?????????,???????????,????????.
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My Flickr ---- Organize
All your photos Most recently uploaded
photos Your sets
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My Flickr ------ Contacts
Latest PhotosContact List People
Search ---------------------- Invite your Friends
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My Flickr ----- Groups
Your GroupsRecent Changes ----------------------
Browsw Groups Search for a Group -----------------
----- Create a New Group
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My Flickr --- Explore
Explore Page Last 7Days Interesting Calendar A
year Ago Today ---------------------- Photos on a
map ---------------------- Popular
Tags ---------------------- Most Recent
Photos Creative Commons ---------------------- Fli
ckrBlog ---------------------- Do More with Your
Photos Flickr Services
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My Flickr / Explore / Interestingness
AJAX???Flickr?????,????????????,???????.
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?????????
????
????
????
????
Global Conversation
?????? ?? ????? ?????? RSS?? Ping?
Macro Conversation ?? Tags
???? ????
Micro Conversation ?? ?? ?? (???????) ??
My World ????? ????? ???? ?????
Global Conversation
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Global Conversation ?????

• 2005?7?7?,???????3????7???8?50?????,?????50????

http//www.flickr.com/photos/alanconnor/184848845/
in/pool-bomb/
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Global Conversation ?????

• Flickr.com
• Tag londonexplosions
• http//www.flickr.com/photos/tags/londonexplosions
  /
• Groups
• London Bomb Blasts Community(http//www.flickr.co
  m/groups/74918957_at_N00/pool/)
• http//www.flickr.com/groups/bomb/
• Technorati.com
• http//www.technorati.com/search/london20explosio
  ns

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Technorati.com 2005-7-8
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Other social content websites
??? ????? ??
Part IV
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??????????????
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ABC.com??
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??Web??
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Global Conversation
Micro Conversation
Macro Conversation
Meme Conversation
Tagging ??????
Contact ??????
Explore ??????
Power ??????
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The community culture of Flickr.com
Flickr ????
Part V
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Flickr?????

• ????
• Homepage picture
• ???????
• Flickr color contest
• Flickr community guide
• Communities event

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?????Flickr.com?????,???????
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?????Youtube.com?????,???????
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Youtube? ????
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Homepage picture

• You wear a costume identifying you as, if not
  quite divine, someone special. - Irving R.
  Kaufman

http//www.flickr.com/photos/khh/36811286/
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Simpsons Contemporary Quotations, compiled by
James B. Simpson.  1988.

• NUMBER 1549
• AUTHOR Irving R Kaufman, Judge, US Court of
  Appeals, 2nd Circuit
• QUOTATION Courtrooms contain every symbol of
  authority that a set designer could imagine.
  Everyone stands up when you come in. You wear a
  costume identifying you as, if not quite divine,
  someone special.
• ATTRIBUTIONTime 5 May 80SUBJECTSThe World Law
  Attorneys the Practice of Law
• http//www.bartleby.com/63/49/1549.html

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Flickr Community Guidelines
DON'Ts Upload anything that isn't yours Use
your account to host web graphics like logos and
banners Vent your frustrations, rant or bore
the brains out of other members Use Flickr for
Commercial PurposesBe creepy Upload photos
that include frontal nudity, genitalia and/or
"intimate moments" between consenting partners
in public areas of FlickrUpload content that is
illegal in public orprivate areas of Flickr
DOs Play nice Upload photos that you've
takenLink back to Flickr when you post your
photos elsewhere Enjoy Flickr!
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Flickr? ?? ??? ?? ????
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The media is the message?????

• There is a famous media ecology guru named
  Marshall McLuhan once said, "the media is the
  message.". That statement has ?????? with yours,
  "the content is the conversation."
• ?????????????1964?????????????????????,??????
  ??????????,????????????
• ????,???????????,???????????,?????????????????
  ?????

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Thanks!
????(Oliver Ding)http//www.Swordi.com E-mailsw
ordi_at_gmail.com MSNoliver.ding_at_hotmail.com Skypeo
liverding