The Selling of the President

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Unit 7

• The Selling of the President

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discussion
What makes a president?
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Part I thesis

• Expressions to Be Learned
• supplant

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Part I thesis

• Questions
• What do you learn from what the strategist said?

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Part II the impact of television

• Expressions to Be Learned
• clinch swing dictate at home
• to ones advantage departure from
• condense orientation denounce
• bog sth down
• detrimental take sb in

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Part II the impact of television

• Paraphrase
• Television commercials seem to work besta large
  undecided vote.
• ? Television advertising seems to have the
  greatest effect in elections where the rivals are
  well-matched or in those where a large number of
  voters have not decided which side to take.

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Part II the impact of television

• Paraphrase
• It dictates priorities that are different from
  those of an earlier day.
• ?The intervention of television in the
  present-day campaign determines what factors the
  candidate should consider before others, and
  these priorities of today are different from
  those of the past.

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Part II the impact of television

• Paraphrase
• All of the recent Presidentsto receive maximum
  favorable coverage.
• ?All the winning candidates in the presidential
  election have learnt how to make full use of
  television, to put on TV shots in the way he can
  win the most favor of the electorate.

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Part II the impact of television

• Paraphrase
• It can be argued that departure from earlier
  years.
• ? We can say that since the 1960 presidential
  debates we have paid more attention to the
  candidates themselves than to their policies.
  This is an orientation very much different from
  that in early years.

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Part II the impact of television

• Paraphrase
• Once he was President helped bring him down.
• ? When Nixon was President, television led to his
  resignation just because the medium disclosed his
  guilt in the Watergate scandal.

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Part II the impact of television

• Questions for review
• What is the most influential medium in an
  election campaign? Does it work in all the
  election?
• Why does the author say since the 1960
  presidential debates we have elected people, not
  platforms?
• What is the difference between print information
  and television information?
• What are the effects of television on election?

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Part III conclusion

• Question
• How do you understand the sentence todays
  burning issue is tomorrows historical footnote?