???????????????????,1961 ???Ray Kroc???????????????????????1984?????????????????349??????????????? - PowerPoint PPT Presentation

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Title:

???????????????????,1961 ???Ray Kroc???????????????????????1984?????????????????349???????????????

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Title: Author: pcuser Last modified by: pcuser Created Date – PowerPoint PPT presentation

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Title: ???????????????????,1961 ???Ray Kroc???????????????????????1984?????????????????349???????????????


1
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  • 209 60829???
  • 60836???
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2
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  • ???????????????????,1961 ???Ray
    Kroc???????????????????????1984?????????????????34
    9???????????????
  • ??????????????????,??????????????????????????1985?
    ????????????139???????????????

3
??2
  • ???????,??????35?????????????????,???????????,???
    ?????????????????????????????????????-????????????

4
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5
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6
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7
???????
  • ?????????????
  • ??????????????,????????????????????????????????
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  • Wright et al. (1997)

8
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  • ?????????
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  • ?????? ??lt2007gt

9
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  • Martineau(1958)???????????????,?????????????????,
    ????????????????????????????????????

10
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  • ???????
  • ??????????????????????????????????,???????,???????
    ??????????(???,2003)?

11
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12
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1.??????http//www.mcdonalds.com.tw/
?????2008/10/19? 2.??????http//www.kfcclub.com.t
w/ ?????2008/10/19? 3.????http//column.iresearch
.cn/u/qingmingrushui/archives/2007/7002.shtml?????
2008/10/9? 4.??????????????????????-?????????? 5.?
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13
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