Coolidge (Cont.)

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Coolidge (Cont.)

• FOREIGN POLICY
• Continued isolationist policies
• Kellogg-Briand Pact- 60 nations sign to outlaw
  war

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Business Boom of the 1920s
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Consumer economy

• Large amount of buying by consumers
• Installment plan-
• system that lets customers make partial payments
  at intervals
• Used for large ticket items
• Very high interest rates

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• Electric power- cities had it
• General Electric
• New items
• Sewing machines, radios, refrigerators, vacuum
  cleaners, coffee pots, irons

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Next day
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Advertising

• HUGE impact on the US
• Slogans, jingles, celebrity testimonials
• Door to door sales

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Automobile

• Henry Ford- Model T
• Assembly line allowed Ford to build cars at an
  affordable price
• Ford made assembly line more efficient
• Interchangeable parts
• Production 30,000 in 1907 to 16 million in the
  next 18 years

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• 1909-car cost 490 drops to 390 next year!
• Cars identical (all were black)
• Vertical consolidation- own all businesses
  associated with production

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Ford Ad - 1924Tudor Sedan 590, Sedan
685,Coupe 525
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• More jobs requiring education (ex)
• Constuction-

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• See top of 350/351