Title: Mission, Vision, Values
1Mission, Vision, Values
- Setting the strategic framework for planning
- "Vision without action is a daydream. Action
without vision is a nightmare." - Japanese proverb
2Mission Statement
- an organization's vision translated into written
form - makes concrete the leader's view of the direction
and purpose of the organization - a vital element in any attempt to motivate
employees and to give them a sense of priorities - a short and concise statement of goals and
priorities
3Mission Statement
- describes what business youre in and who your
customer is. As such, it captures the very
essence of your enterprise - its relationship
with its customer. - broad enough to allow for the diversity (new
products, new services, new markets) you require
of your businessspecific enough to provide the
focus necessary for the success of your business
4Mission Statement
- Although missions may rarely change over time,
their delimiting nature has the impact of
erecting borders around organizational activities
and thereby has the potential to decelerate
growth.
5Mission Statement
- Keys
- Pass the Mother TestIf your mom doesnt get
it, start over. - Self-ignitingIts about your company. It doesnt
have to be earth-shaking. It just has to move
you. - Value alignmentIts not about the money. Its
about whatever your organization is all about.
Focus on core competency.
6Mission Statement Examples
- The Elephant SanctuaryA natural-habitat refuge
where sick, old and needy elephants can once
again walk the earth in peace and dignity - Sun MicrosystemsSolve complex network computing
problems for governments, enterprises, and
service providers
7Mission Statement Examples
- Ben Jerrys Ice CreamTo make, distribute
sell the finest-quality, all-natural ice cream
euphoric concoctions with a continued commitment
to incorporating wholesome, natural ingredients
and promoting business practices that respect the
Earth and the Environment
8Mission Statement Examples
- Joe BoxerJOE BOXER is dedicated to bringing new
and creative ideas to the market place, both in
our product offerings as well as our marketing
events. We will continue to develop our unique
brand positioning, to maintain and grow our solid
brand recognition, and to adhere to high quality
design standards. Because everyone wants to have
fun everyday, JOE BOXER will continue to offer
something for everyone with fun always in mind.
9Mission Statement Examples
- Clayton Instruments Companydesigns and
manufactures highly reliable monitoring equipment
for use in harsh or unusual environments within
the process industries
10Mission Statement Examples
- RS Information Systems (RSIS)
- Provide premier information technology, systems
engineering, and scientific services support to
RSIS clients for maximum return on investment and
sustainable strategic advantages. - Combine management consulting with comprehensive,
state-of-the-art IT and engineering
systems/services to expand knowledge, improve
efficiency, increase effectiveness, and reduce
program costs to ultimately advance the missions
for ALL RSIS customers. - Provide customers with ethical, reliable,
high-quality professional services at a
reasonable price.
11Vision Statement
- a short, succinct, and inspiring statement of
what the organization intends to become and to
achieve at some point in the future, often stated
in competitive terms - refers to the category of intentions that are
broad, all-inclusive and forward-thinking - the image that a business must have of its goals
before it sets out to reach them
12Vision Statement
- describes aspirations for the future, without
specifying the means that will be used to achieve
those desired ends - Our employees are eager to feel a sense of
passion its up to us to tell them what to feel
passionate about. Thats what the vision is all
about. - BHAGbig, hairy, audacious goal
13Vision Statement Examples
- GEWe bring good things to life
- Fordto become the world's leading consumer
company for automotive products and services - Apple (old)an Apple on every desk
14Vision Statement Examples
- John F. Kennedysend a man to the moon and bring
him back in this decade - Apple (old)Man is the creator of change in this
world. As such he should be above systems and
structures, and not subordinate to them.
15Vision Statement Examples
- RS Information Systems (RSIS)
- To become the leading African-American owned
information technology (IT), scientific support,
engineering services, and management consulting
provider in the United States. - To create a corporate culture centered around
creative and challenging IT, management, science
and engineering opportunities that foster growth,
education, and ultimate advancement for our staff
professionals people who are good at what they
do, are team players, conduct themselves
ethically, and are customer focused. - To maintain a stellar corporate reputation built
upon quality, trust, integrity, community
consciousness and Delighting Our Customers.
16Values Statement
- Values describe what the organization really
cares aboutwhat it holds dearwhat makes em
tick. - How do people respond to a trade-off between
product quality and profit? Thats really a
question of value.
17Values Statement Examples
- Whole Foods
- We value experiments. Friendly competition within
the company helps us to continually improve our
stores. We constantly innovate and raise our
retail standards and are not afraid to try new
ideas and concepts. - We take responsibility for our own success and
failures. We celebrate success and see failures
as opportunities for growth. - We believe knowledge is power, and we support our
Team Members' right to access information that
impacts their jobs. We also recognize everyone's
right to be listened to and heard regardless of
their point of view. - The fundamental work unit of the company is the
self-directed Team. Teams meet regularly to
discuss issues, solve problems and appreciate
each others' contributions. Every Team Member
belongs to a team.
18Values Statement Examples
- UPSResourcefulness
- RS Information Systems (RSIS)At the heart of
everything we do are RSIS' corporate values - Exceed Customer Expectations
- Empower RSIS Associates for Success
- Foster RSIS's Culture of Quality Entrepreneurial
Spirit - Leverage Technical Excellence and
Forward-Thinking Processes - Sustain Profitable Growth
- Promote Environmental and Community Consciousness
19Values Statement Examples
- IBM
- Dedication to every client's success
- Innovation that matters, for our company and for
the world - Trust and personal responsibility in all
relationships - Whole Foodshttp//www.wholefoodsmarket.com/compan
y/corevalues.html - Home Depothttp//corporate.homedepot.com/wps/port
al/Values
20Values Statement Example
- MicrosoftAs a company, and as individuals, we
value integrity, honesty, openness, personal
excellence, constructive self-criticism,
continual self-improvement, and mutual respect.
We are committed to our customers and partners
and have a passion for technology. We take on big
challenges, and pride ourselves on seeing them
through. We hold ourselves accountable to our
customers, shareholders, partners, and employees
by honoring our commitments, providing results,
and striving for the highest quality.
21What kind of business is this?
- Values Responsibility, Interaction, Teamwork,
Best Effort, Integrity, Pride in Products - Mission Our mission is to improve the emotional
and economic well-being of all stakeholders. - Purpose To make peoples lives safer and more
enjoyable through innovation and/or high-quality
products.
22Would you have guessed this from their strategic
framework?
- NORCO IndustriesNorco Industries is an
innovative manufacturer of proprietary components
and equipment for the automotive, industrial, and
RV industries. - Professional lifting equipment (jacks)
- Auto fluid exchanging equipment
- E-Coat Finishing System
- Motorcycle and ATV lifting equipment
- Seating products