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Mission, Vision, Values

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an organization's vision translated into written form. makes concrete the leader's view of the direction and purpose of the organization ... Ben & Jerry's Ice Cream ... – PowerPoint PPT presentation

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Title: Mission, Vision, Values


1
Mission, Vision, Values
  • Setting the strategic framework for planning
  • "Vision without action is a daydream. Action
    without vision is a nightmare." 
  • Japanese proverb

2
Mission Statement
  • an organization's vision translated into written
    form
  • makes concrete the leader's view of the direction
    and purpose of the organization
  • a vital element in any attempt to motivate
    employees and to give them a sense of priorities
  • a short and concise statement of goals and
    priorities

3
Mission Statement
  • describes what business youre in and who your
    customer is. As such, it captures the very
    essence of your enterprise - its relationship
    with its customer.
  • broad enough to allow for the diversity (new
    products, new services, new markets) you require
    of your businessspecific enough to provide the
    focus necessary for the success of your business

4
Mission Statement
  • Although missions may rarely change over time,
    their delimiting nature has the impact of
    erecting borders around organizational activities
    and thereby has the potential to decelerate
    growth.

5
Mission Statement
  • Keys
  • Pass the Mother TestIf your mom doesnt get
    it, start over.
  • Self-ignitingIts about your company. It doesnt
    have to be earth-shaking. It just has to move
    you.
  • Value alignmentIts not about the money. Its
    about whatever your organization is all about.
    Focus on core competency.

6
Mission Statement Examples
  • The Elephant SanctuaryA natural-habitat refuge
    where sick, old and needy elephants can once
    again walk the earth in peace and dignity
  • Sun MicrosystemsSolve complex network computing
    problems for governments, enterprises, and
    service providers

7
Mission Statement Examples
  • Ben Jerrys Ice CreamTo make, distribute
    sell the finest-quality, all-natural ice cream
    euphoric concoctions with a continued commitment
    to incorporating wholesome, natural ingredients
    and promoting business practices that respect the
    Earth and the Environment

8
Mission Statement Examples
  • Joe BoxerJOE BOXER is dedicated to bringing new
    and creative ideas to the market place, both in
    our product offerings as well as our marketing
    events. We will continue to develop our unique
    brand positioning, to maintain and grow our solid
    brand recognition, and to adhere to high quality
    design standards. Because everyone wants to have
    fun everyday, JOE BOXER will continue to offer
    something for everyone with fun always in mind.

9
Mission Statement Examples
  • Clayton Instruments Companydesigns and
    manufactures highly reliable monitoring equipment
    for use in harsh or unusual environments within
    the process industries

10
Mission Statement Examples
  • RS Information Systems (RSIS)
  • Provide premier information technology, systems
    engineering, and scientific services support to
    RSIS clients for maximum return on investment and
    sustainable strategic advantages.
  • Combine management consulting with comprehensive,
    state-of-the-art IT and engineering
    systems/services to expand knowledge, improve
    efficiency, increase effectiveness, and reduce
    program costs to ultimately advance the missions
    for ALL RSIS customers.
  • Provide customers with ethical, reliable,
    high-quality professional services at a
    reasonable price.

11
Vision Statement
  • a short, succinct, and inspiring statement of
    what the organization intends to become and to
    achieve at some point in the future, often stated
    in competitive terms
  • refers to the category of intentions that are
    broad, all-inclusive and forward-thinking
  • the image that a business must have of its goals
    before it sets out to reach them

12
Vision Statement
  • describes aspirations for the future, without
    specifying the means that will be used to achieve
    those desired ends
  • Our employees are eager to feel a sense of
    passion its up to us to tell them what to feel
    passionate about. Thats what the vision is all
    about.
  • BHAGbig, hairy, audacious goal

13
Vision Statement Examples
  • GEWe bring good things to life
  • Fordto become the world's leading consumer
    company for automotive products and services
  • Apple (old)an Apple on every desk

14
Vision Statement Examples
  • John F. Kennedysend a man to the moon and bring
    him back in this decade
  • Apple (old)Man is the creator of change in this
    world. As such he should be above systems and
    structures, and not subordinate to them.

15
Vision Statement Examples
  • RS Information Systems (RSIS)
  • To become the leading African-American owned
    information technology (IT), scientific support,
    engineering services, and management consulting
    provider in the United States.
  • To create a corporate culture centered around
    creative and challenging IT, management, science
    and engineering opportunities that foster growth,
    education, and ultimate advancement for our staff
    professionals people who are good at what they
    do, are team players, conduct themselves
    ethically, and are customer focused.
  • To maintain a stellar corporate reputation built
    upon quality, trust, integrity, community
    consciousness and Delighting Our Customers.

16
Values Statement
  • Values describe what the organization really
    cares aboutwhat it holds dearwhat makes em
    tick.
  • How do people respond to a trade-off between
    product quality and profit? Thats really a
    question of value.

17
Values Statement Examples
  • Whole Foods
  • We value experiments. Friendly competition within
    the company helps us to continually improve our
    stores. We constantly innovate and raise our
    retail standards and are not afraid to try new
    ideas and concepts.
  • We take responsibility for our own success and
    failures. We celebrate success and see failures
    as opportunities for growth.
  • We believe knowledge is power, and we support our
    Team Members' right to access information that
    impacts their jobs. We also recognize everyone's
    right to be listened to and heard regardless of
    their point of view.
  • The fundamental work unit of the company is the
    self-directed Team. Teams meet regularly to
    discuss issues, solve problems and appreciate
    each others' contributions. Every Team Member
    belongs to a team.

18
Values Statement Examples
  • UPSResourcefulness
  • RS Information Systems (RSIS)At the heart of
    everything we do are RSIS' corporate values
  • Exceed Customer Expectations
  • Empower RSIS Associates for Success
  • Foster RSIS's Culture of Quality Entrepreneurial
    Spirit
  • Leverage Technical Excellence and
    Forward-Thinking Processes
  • Sustain Profitable Growth
  • Promote Environmental and Community Consciousness

19
Values Statement Examples
  • IBM
  • Dedication to every client's success
  • Innovation that matters, for our company and for
    the world
  • Trust and personal responsibility in all
    relationships
  • Whole Foodshttp//www.wholefoodsmarket.com/compan
    y/corevalues.html
  • Home Depothttp//corporate.homedepot.com/wps/port
    al/Values

20
Values Statement Example
  • MicrosoftAs a company, and as individuals, we
    value integrity, honesty, openness, personal
    excellence, constructive self-criticism,
    continual self-improvement, and mutual respect.
    We are committed to our customers and partners
    and have a passion for technology. We take on big
    challenges, and pride ourselves on seeing them
    through. We hold ourselves accountable to our
    customers, shareholders, partners, and employees
    by honoring our commitments, providing results,
    and striving for the highest quality.

21
What kind of business is this?
  • Values Responsibility, Interaction, Teamwork,
    Best Effort, Integrity, Pride in Products
  • Mission Our mission is to improve the emotional
    and economic well-being of all stakeholders.
  • Purpose To make peoples lives safer and more
    enjoyable through innovation and/or high-quality
    products.

22
Would you have guessed this from their strategic
framework?
  • NORCO IndustriesNorco Industries is an
    innovative manufacturer of proprietary components
    and equipment for the automotive, industrial, and
    RV industries.
  • Professional lifting equipment (jacks)
  • Auto fluid exchanging equipment
  • E-Coat Finishing System
  • Motorcycle and ATV lifting equipment
  • Seating products
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