Resource Mobilization

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• Resource Mobilization
• 5 Essential Components

YMCA of the USA International Group Phone 1
800 872 9622 www.ymca.net/worldservice
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Presentation Overview

• Types of Resource Mobilization
• How do I know our YMCA is ready for Resource
  Mobilization
• 5 Essential Components of Resource Mobilization
• Questions
• Tools and Resources

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Types of Resource Mobilization

• YMCA Fees and Services
• Membership
• YMCA Income Generating Activities
• (hostel, computer school, facility rental, etc)
• Philanthropic Support
• Annual and Capital Campaigns
• Program and Institutional Support from NGO,
• corporate, government or YMCA partners
• Seek a healthy balance between
• fees and philanthropic support!

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Institutional Readiness

• Clear, relevant strategic plan
• Clearly defined governance, lay and staff
  leadership structures
• Communicates its role in youth and community
  development to its members and the general public
• Clear financial policies and practices in place

• Annual reports for its members and partners
• Staff and volunteer systems in place to design,
  deliver and report on strong programs
• Individual and institutional references
• Resource mobilization efforts coordinated with
  Regional Council and National Council

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Question to keep asking yourself

• How can Resource Mobilization help you expand,
  improve, strengthen your mission and your work so
  you can improve more lives?

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Resource Mobilization

• Annual Campaign an annual campaign is a
  fund-raising campaign that happens every year in
  order to raise money to support the work of the
  organization.
• Goals
• Raise new funds for the work
• Educate the community on what you do and the
  impact of your work
• Develop a base of knowledgeable volunteers
• Cultivate future donors
• Develop a solid base of support for each year

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1. ATTITUDE IS EVERYTHING

• Do Not Bury Your Talents Mt 25 14-30
• Attitude of constant improvement
• Give your absolute best to this work
• Be confident this work is worthy of support
  never give up
• Sincere passion is contagious
• 
  

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2. STAKEHOLDER OWNERSHIP AND TOTAL COMMITMENT

• Vision Our Board of Directors views
  philanthropy as one of its top priorities and
  leads by example.
• Structure must be volunteer driven (not staff
  driven)
• Communicate clear expectations/ high standards
• 1 Reason people will support you with their
  time, talent and treasuresomeone asked them
• Prepare volunteers experientially on a regular
  basis
• People give to people Friend-Raising

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3. EFFECTIVELY COMMUNICATE YOUR CASE

• Case vision of what you will achieve with
  the funds
• Realistic, understood by all, sense of urgency,
  compelling changes lives
• Tailored to specific needs of your community
• Worthy of support
• Memorize impact and stories
• What is your case for your YMCA?
• Serves as a tool to help tell your story
• www.ymca.net/worldservice

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4. KNOW YOUR DONORS

• Who are your donors?
• Individuals, Foundations, Government, Y Partners,
  Y Staff, International Agencies, Churches, Clubs,
  Corporations, Trusts, Estates, etc.
• Donor Relations Friend-Raising
• Diversify Sources of Support
• Be sincere connect with them 7 times per year
• Report Impact be transparent no surprises
• Connect donors interests to YMCA mission work

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5. ADMINISTRATION

• Professional thank you in 48 hours
• Stewardship and transparency
• Evaluate, monitor, timely reports
• Accurate financial management and external audits
• Create written policies and procedures for good
  stewardship
• Respond to donor questions effectively

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SUMMARY ACCDA

• ATTITUDE
• COMMITMENT
• CASE
• DONORS
• ADMINISTRATION

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WE ARE CHANGING THE WORLD
Rick Reigner and Freddie in Honduras YMCA
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Give Your Best
YMCA South Africa
YMCA Armenia Valeri
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LET GOD DO THE REST!
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Thank you!

• Mary Tikalsky, Associate Director
• YMCA of the USA International Group
• Email mary.tikalsky_at_ymca.net
• www.ymca.net/worldservice
• www.naydo2010.org
• www.naydo.org