Floriculture Industry

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Floriculture Industry

• Exploring the International Flower Market

Horticulture CD
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Student Objectives

• 1. Describe the scope of the international
  flower market in the florist industry
• 2. Explain the international flower distribution
  system

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Terms to Know

• _________________
• _________________
• _________________
• _________________
• _________________
• _________________

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How Big Is the International Market to the Cut
Flower Industry?

• These three types of flowers are produced outside
  the U.S.
• Often grown in ____________ ____________ (flowers
  are grown in nutrient rich water solution versus
  soil)
• Used in the Netherlands

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• Another leading country for flower production is
  ___________
• Flowers are grown outside in the mountain regions
• Latin Americas floral production is expanding
  because labor is so cheap and flowers are a labor
  intensive crop to produce
• Other countries include______, _______, ________
  and _______.

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Regions and Countries That Produce Flowers for
the International Market

• North America -
• Europe -
• South America -
• Middle East -
• Asia -
• Africa -
• Central America-

• __________________________________________________
  
• __________________________________________________
  
• _________________________
• _________________________
• _________________________
• __________________________________________________
  
• _________________________

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• The _____________ (that found in the United
  States) is on the decline
• The U.S. greenhouses propagate more of the potted
  and foliage plants rather than cut flowers
• Ex. Poinsettias and houseplants
• International markets rely heavily on air traffic
  in order to link producers with the retail
  consumer

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• Many floral producers ship their product to the
  International Flower Auction in Aalsmeer,
  Netherlands
• There it is auctioned off to wholesale buyers
  around the world

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Cut Flowers and Production Regions

• Roses -
• Carnations -
• Tulips-
• Tropical ginger-
• Chrysanthemum-
• Iris-
• Sprengeri-
• Leatherleaf-
• Eucalyptus-
• Ti leaves-

• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________
• ___________

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How Do Flowers Get From a Grower in Columbia to a
Retail Florist in the United States?

• Flowers can be bought by a retail florist
  directly from the grower
• This can occur via the internet or by phone
• Flowers must go through inspection by the USDA
  (U.S. Department of Agriculture) and by the U.S.
  Customs department
• This department of the government imposes
  international tariffs on products outside the
  United States

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Growers and Production Farms in South America

• Continental Farms
• CFX
• XL Group
• Elite Farms
• Everflora Miami
• Flower Trading
• Selecta Farms
• Maxima Farms

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• Flowers are flown from the grower to the flower
  auctions in Holland by exporters - companies that
  ship products to other companies
• Ex. Carnations from Columbia, roses from Israel
  and tropical flowers from Hawaii
• Buyers from around the world inspect and buy the
  flowers
• Once purchased, the flowers are shipped by air to
  the wholesalers
• This must occur quickly because flowers are
  _____________ - one that dies very quickly if not
  treated properly

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Steps involved in the production and distribution
of cut flowers

• 1. Field workers cut flowers early in the morning
• 2. Flowers sent to auction that day
• 3. Next day, a buyer purchases the flowers and
  ships them to Chicago, for example
• 4. Flowers arrive at the wholesaler the same day
  and are conditioned (processed to extend their
  vase life)
• 5. Next day, the flowers are sent to retailers
  such as a florist

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• A wholesaler can purchase flowers directly from
  the growers, eliminating a whole days travel
• This keeps the flowers fresher for the retailer
• A wholesaler can also sell flowers to garden
  centers, retail outlets and the mass market - a
  place where the general public can acquire
  particular goods

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Summary

• 1. Where are most cut flowers produced?
• 2. What is the difference between a domestic
  market and an international market?
• 3. Describe the role of an exporter.
• 4. Why are cut flowers perishable?
• 5. Where do foreign producers send their product
  once it is harvested?
• 6. There are three ways that a consumer can
  purchase cut flowers. What are they?
• 7. What is the role of the US Customs Department?