Toyota Camry

1
Toyota Camry

• Meeting Local Tastes and Standard through
  Continual Improvements

2
Company Background

• The Toyota Motor Co. Ltd (TMC) was first
  established in 1937
• In the late 1950s, with the efforts of Taïchi
  Ohno, production systems were improved,
  culminating in the establishment of the 'Toyota
  Production System (TPS) based on the principles
  of Jidoka, Just-in-time and Kaizen.
• Production of vehicles outside Japan began in
  1959 at a small plant in Brazil, and continued
  with a growing network of overseas plants.
• Today, the Toyota embraces the three major car
  markets of Japan, North America and Europe and is
  the world's third largest manufacturer of
  automobiles.

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Generation One1983-1986
4
Generation One 1983-1986

• 1983, Toyota undertakes major reengineering
  project to consolidate its position in US markets
  and replaces Corona with the aimed-at-US-markets
  Camry.
• 1984, saw no changes for the Camry, as this was
  the first full year of production for Toyota's
  new midsize family car.
• 1985, saw updates such as a shuffling of colors,
  a slight bump in the engine's output (to 95
  horsepower) and the adoption of flush-mounted
  headlights.
• 1986, the successful Camry due for major upgrade.

5
Generation Two 1987-1991
6
Generation Two 1987-1991

• Models base, DX, Le
• Engine 115hp, 16-valve, twin-cam
• 1988 153hp, 2.5 liter, V-6 option
• All Wheel Drive ALL-Trac
• AWD becomes Standard
• Kentucky Plant 1988

7
Generation Three 1992-1996
8
Generation Three 1992-1996

• Body Length 6inch, Width 2inch
• Models New SE (Sport), XLE (Luxury)
• Engine V-4 up to 2.2 liter, 130hp
• V-6 3.0 liter, 185hp
• 1994 Release of the Two Door
• 1995 Anti-Lock Brakes Standard
• 1996 Leather Seating Introduced

9
Generation Four 1997-2001
10
Generation Four 1997-2001

• Wedge-like profile
• Body Wheelbase 2inch
• Models Base CE, LE and XLE
• Sporty SE was gone
• Engine 2.2-liter inline four-133 horsepower V6
  optional for base
• Suspension, antilock brakes, safety
• 1998 Side-impact airbags, anti-thief
• 1999 Camry Solara (Coupe)
• 2000 worked on better looks and comfort
• 2001 Gallery Series"

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Current Generation
12
Current Generation

• More substantial and more aerodynamic
• Body Wheelbase 2inchesheight -2.5 inches
• Simple design for manufacturing
• Models LE, sporty SE and XLE
• Engine V6 emission lower power New inline
  four cyl. 2.4 liter 157 hp 162 pound-feet of
  torque

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Conclusion

• Continuous Improvement Dominant Position
• Features which were previously optional have
  become standard
• Kaizen has helped reduce costs of reengineering