Les Watson

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Les Watson Pro Vice-Chancellor Glasgow Caledonian
University www.caledonian.ac.uk www.caledonian.ac
.uk/thesaltirecentre www.realcaledonian.ac.uk www.
intoreal.com www.learningservices.gcal.ac.uk/syner
gy www.leswatson.com
les_at_gcal.ac.uk
Chartered Institute of Marketing Construction
Industry Group Scotland 16th February 2006
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We shape our buildings, and afterwards, our
buildings shape us
Winston Churchill
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Our VISIONis to be entrepreneurial in approach
innovative in programmes, learning, research, and
knowledge transfer, inclusive of all sectors of
society, responsive to all our stakeholders
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SYNERGY strategy for people, technology and
the campus environment
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Strategy
People Structure, skills, abilities
Technology Application and pervasiveness
Environment Design and configuration
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The truly successful businessman is essentially a
dissenter
J. Paul Getty
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Concepts ..
Learning in the 21st century Societal
changes 21st century places Design Service
Design Technology The Saltire Centre
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21st century learning
To induce students to think for themselves,
work on their own, and to contribute to the work
of groups
Report of the Committee on University Teaching -
Hale Report 1964 (UGC HMSO) para. 249
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21st century learning
To induce students to think for themselves,
work on their own, and to contribute to the work
of groups
A mass higher education system Work that has
changed from being socio-technical to
socio-technological
requires more emphasis on individual motivation
in a context of peer group learning combined with
the effective use of technology
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Learning is a process of active engagement with
experience. It is what people do when they want
to make sense of the world. It may involve an
increase in skills, knowledge or understanding, a
deepening of values or the capacity to reflect.
Effective learning will lead to change,
development and a desire to learn more
Campaign for Learning - 2002
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The aim of Education is the knowledge, not of
facts, but of values
Dean Inge
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Demand for learning
In the next 30 years more people will gain
formal qualifications through education than
since the beginning of history

Ken Robinson Out of Our Minds p.21
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But .
Employers are complaining that academic
programmes from schools to Universities simply
dont teach what people need to know and be able
to do. They want people who can think
intuitively, who can communicate well, work in
teams, and are flexible, adaptable, and
self-confident
Te Ken Robinson Out of Our Minds p.52
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The Creative Class Creative Professionals
management occupations Business and financial
occupations legal occupations healthcare
practitioners and technical occupations high
end sales and sales management Super creative
core computer and mathematical occupations
architecture and engineering occupations life,
physical, and social science occupations
education, training, and library occupations
arts, design, entertainment, sports, and media
occupations Richard Florida The Rise
of the Creative Class (p.328)
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Experiences are replacing goods and services
because they stimulate our creative faculties and
enhance our creative capacities. This active,
experiential lifestyle is spreading and becoming
more prevalent in society Richard
Florida The Rise of the Creative
Class (p.168)
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The death-of-place prognostications simply do
not square with the countless people I have
interviewed, the focus groups Ive observed, and
the statistical research Ive done. Place and
community are more critical factors than ever
before the economy itself increasingly takes
form around real concentrations of people in real
places Richard Florida The Rise of
the Creative Class (p.187)
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Another way of thinking
We need to rethink our ideas about what it means
to be educated
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All learning starts with conversation
John Seely-Brown
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Learning through and for work
Much of our of job competence is learned from
colleagues in the workplace
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When employees sit chained to their
desks, quietly and industriously going about
their business, an office is not functioning as
it should. Thats because innovation .. is
fundamentally social. Ideas arise as much out of
casual conversations as they do out of formal
meetings. More precisely, as one study after
another has demonstrated, the best Ideas in any
workplace arise out of casual contacts among
different groups within the same
company Malcolm Gladwell Designs for
Working (p.62)
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Divergent thinking - a measure of creativity
98
3 - 5
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8 - 10
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13 - 15
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Breakpoint Beyond (p.153) George Land Beth
Jarman
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Universities teach many subjects but one way of
thinking Ken Robinson
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.. to enable learners to move from dependence to
independence and become lifelong learners
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Primary Schools
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.. Creating the conditions to enable flow
experiences, motivate and engage learners
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View the Learning Café video at
www.realcaledonian.ac.uk
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Design
Design is but a language. If you have nothing to
say it wont help you
Bang Olufsen
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Service Design
We have not designed our services - we have
inherited them and modified them over time when
what we really need to do is transform them. Our
services are
Too complex Organised in self protecting
silos Based on a supply driven model
Dedicated to students and their support
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Service Design
Student Access to Services project
Students should not have to understand how the
University is structured in order to access its
services
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Service Design
When we fail - and we do fail - very often you
can trace that failure back to the fact that we
became too focused on internal priorities. Weve
been thinking too much about whats good for
Carphone Warehouse and forgetting what its like
to be a customer Charles Dunstone CEO
Carphone Warehouse NewBusiness Spring 2005
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Service Design
When we fail - and we do fail - very often you
can trace that failure back to the fact that we
became too focused on internal priorities. Weve
been thinking too much about whats good for the
University and forgetting what its like to be a
student Les Watson Glasgow
Caledonian EUNIS conference Spring 2005
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Service Design
Student Access to Services project
excellent membership services a systems
approach to delivery providing a heart to the
real virtual campus making best use of
technology focusing the efforts of people
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Service Design
Services designed with Single point of
access Simple integrated interface Demand
based referral Delivered in a social setting
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Technology
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In the car park stood the black ship, closed and
silent.. As they approached the limoship a
hatchway swung down from its side, engaged the
wheels of the wheelchair and drew it
inside. The black ship glided smoothly
forward out of its bay, turned and moved down the
central causeway swiftly and quietly. Douglas
Adams The Restaurant at the End of the Universe
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Technology Available Reliable Beautiful
Red hot
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Living in a hybrid world
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Strategic actions
People Learning services
Technology SAS project
Environment Saltire Centre
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Environment
Reform the environment Stop trying to reform the
people. They will reform themselves if the
environment is right
Buckminster Fuller
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The Saltire Centre
A New Library More Learning Space A
radically new focused way of delivering services
for studentsxt
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S A L T I R E
Provides excellent
ervices to our students
Creates space to develop
ctive approaches
To
earning and
eaching, and is a new way
of managing
nformation in the digital age
Is the repository of our
esearch and sholarship
and will enhance student
ngagement with the University
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21st Century Learning Space
Demands flexibility Has a social component
Has embedded technology Is inspirational
Provides a context for our activity
Determines our pedagogy Defines the future of
our institutions