Unit Four Successful Businessmen

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Unit Four Successful Businessmen

• Li Shufang

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1. Review the Text

• Ask questions about IvesterCEO of Coca-Cola

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• 1) Who was Roberto Goizueta?
• 2) What did Roberto Goizueta think of Ivester?
• 3) What achievements did Roberto Goizueta and
  Ivester make at Coca-Cola?
• 4) What position did Ivester hold before running
  Coca-Cola as CEO?
• 5) How did Ivester prepare for the position he
  now holds?
• 6) What does Ivester like to do in Las Vegas?
• 7) Where does most of Coca-Colas profit come
  from?

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2. Choose the Persons Name to Tell His or Her
Company and Mention Their Achievements
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1) Charles Coffin

• General Electrics
• His great invention is the General Electrics
  which enjoys the universal reputation . During
  1892---1912 he led the company to have finished
  two crucial creations one is to have set up the
  1st research lab in the USA, the other is to have
  put forward the idea of systematical management
  development

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2) Bill Allen

• Boeing
• When the 2nd World War came to an end in 1945,
  the orders of bombers were cancelled within one
  night , the revenue of the company suddenly
  dropped 90. Bill Allen made a bet on making
  business airplanes and later led the company to
  have produced Being 707,727,737 and 747

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3) Sam Walton

• Walmart Retail Group
• In 1980s, he came to know a billionare from
  Brazil. Later he went there and learned a lot
  from the stores there. His concept is using the
  lower price to provide consumers better products.
  In 1992, before he died he chosed David .Glace to
  take over his position , and to raise the total
  sales from 30 billion dollars to 125billion
  dollars. In 2003 , Walmart company has won
  259billion dollars in its total sales

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4) Gorge Mock

• Mock Pharmaceutical Company
• His great contribution to the world is every year
  his company will provide the effective medicine
  to cure parasitic disease for about 30million
  people

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5) Darwin Smith

• Kimberley Cruck Company
• ??? ?????
• Its the world great consumer paper products
  company

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6) James Berkow

• Johnson Controls or Johnson Johnson Company
• In 1982, because of the Cyanide Poisoning Event,
  James.Berkow drew all the Taino Capsules from the
  goods shelves, and the company lost 240million
  dollars, but the company won its credit and
  reputation.
• The famous concept of this company is Be
  responsible for all mothers and all people who
  have used our products

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7) David Maxwell

• American Federal Mortgage Association
• ????????
• Doing the mortgage of housing

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8) Catharine Grehom

• Washington Post
• On August 3rd, 1963, her husband committed
  suicide at home . She didnt bury herself in
  pain, didnt sell the newspaper.She run
  Washington Post from a local one into a world one
  ---one of the ten major newspapers in the world

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9) William Mcnatt

• 3M Company
• The company makes sticky papers. McNatt often
  encouraged his employees to create new products.
  People call him the genius for creating excellent
  employees

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10) David Packard

• HEWLETT-PACKARD
• ????
• He always works with his engineers and staff,
  never sits in his CEOs office. The companys
  profit has continuously increased within 40 Years

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3. Mention the Excellent BusinessmanLi Jia-cheng
and His 3Q to Get Success
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• 1) We use analysis ,operation ,logic IQ
  (Rational Intelligence Quotient) to solve many
  problems

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• 2) Using comprehension and self-control
• EQ (Emotion Quotient) to face any problems

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• 3) Through pursuing remarkable achievements and
  constantly stimulating self-drive SQ (Soul
  Quotient) to surmount problems

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4. Discuss What Qualities a Successful
Businessman Should Have

• Divide the students into groups and ask them to
  write down words as much as possible

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5. Collect Their Papers and Invite Some Students
to Speak Loud in Class
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6. Show 10 Rules In Your Successful Career
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1) Self-Confidence ??

• Hidden capital

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2) Tolerant ??

• Get along with others on friendly terms

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3) Perseverance ??

• Time will proof everything

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4) Praise others ????

• You will be praised too

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5) Sharp and smart ??

• Always have crisis in mind

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6) Enthusiastic ??

• Be always sunny

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7) Trust ??

• Should have macroscopic vision
• ????

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8) Sincere ??

• Many difficulties wont exist

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9) Respect ??

• A magic weapon (??)for repaying each other

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10) Steadfast ??

• Step by step

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