CAN-SPAM Act – Check Whether Your Email Comply With It Or Not

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CAN-SPAM Act Check Whether Your Email Comply
With It Or Not
By Alphasandesh.com
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Inception

• Email marketing is economical, completely
  customizable and can be targeted to fit all
  features of your client list. Though, a business
  cannot just begin sending out messages to any
  number of email lists. Just like privacy laws
  related to postal, sending out emails also has
  obligatory seclusion rules that must be followed.
  These privacy laws are known as the CAN SPAM Act.

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CAN-SPAM Act

• The CAN-SPAM (Controlling the Assault of
  Non-Solicited Pornography and Marketing) Act
  became a most happening talk for all e-mail
  marketers when it was passed in 2003. Apart from
  just a rule to stop and discourage spam emails,
  the CAN-SPAM Act controls all marketable emails.

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Forms of information

• According to the Federal Trade Commission (FTC),
  the crucial factor is the main purpose of the
  email.The government describes emails as
  involving three different forms of information
• Marketable or commercial email content
• Liaison or transactional content
• Peculiar content

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Commercial email content

• A content that advertises or promotes a saleable
  product or service. These messages must meet the
  terms with CAN-SPAM Act.

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Transactional content

• These are generally receipts of disbursement,
  shipping announcements and so on. These kinds of
  emails provide users with updates about an
  already agreed-upon deal.

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Peculiar content

• It is considered any other email that is neither
  marketable nor transactional and need not conform
  to the CAN-SPAM Act.

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Your email complies or not with CAN SPAM act

• If you have decided that you must comply with the
  CAN-SPAM Act, then there are a few easy steps
  that you can take to comply with the CAN-SPAM
  law.
• Your email headings, domain names, and subject
  lines must be precise and not misleading.
• Divulge if your email is an advertisement.

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Your email complies or not with CAN SPAM act

• 3. Always include a valid postal address in the
  e-mail content.
• 4. Noticeably state how your email recipients
  can opt-out from your future messages.
• 5. Respect opt-out requests. Any email
  unsubscribe method must be able to complete these
  requests for at least 30 days after the e-mail
  was delivered.

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Your email complies or not with CAN SPAM act

• 6. If you make use of a third-party email
  services, ensure they follow the requirements of
  the CAN-SPAM law.

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Conclusion

• By knowing the basics of the CAN-SPAM Act,
  looking for help from a trustworthy email
  marketing collaborator you will be able to start
  effective and law-abiding e-mail marketing
  campaigns.

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