Marketing Emails: How to Steer Clear of The Spam Folder While Sending Mass Emails

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Marketing Emails How to Steer Clear of The Spam
Folder While Sending Mass Emails
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Introduction
Did you know that nearly one-fifth of the emails
that are sent to you never really reach you?
According to Return Paths 2017 Email
Deliverability Benchmark Report, 20 percent of
email never reaches the inbox. So, where do these
emails end up? The spam folder. Here are some
tried and tested hacks that can help you steer
clear of the spam folder while sending out your
marketing emails.
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5 Best Practices to Avoid The Spam Folder For
Your Marketing Emails

1. Clickbait no longer works Avoid misleading
   subject lines
2. Reputation matters Work on your IP credibility
3. Be neat and tidy Clean your subscription lists
4. Balance is the key Set the right email frequency
5. Content is the king Keep email content in check

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5 Best Practices to Avoid The Spam Folder For
Your Marketing Emails1 Clickbait no longer
works Avoid misleading subject lines

• Using overhyped subject lines that dont match
  the contents of your email may get you a higher
  open rate, but it will also get you much higher
  customer dissatisfaction.
• Theyd not only unsubscribe to your email but can
  also report your emails for phishing or spam,
  thereby getting your blacklisted.

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5 Best Practices to Avoid The Spam Folder For
Your Marketing Emails2 Reputation matters Work
on your IP credibility

• Your emails have to clear two checkpoints ISP
  gateway and Spam Filter and can get blocked at
  either of these junctions.
• To get clearance at these checkpoints you need to
  ensure that the IP address from which the emails
  are being sent out has a good reputation.

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5 Best Practices to Avoid The Spam Folder For
Your Marketing Emails2 Reputation matters Work
on your IP credibility

• To avoid that from happening, here are a few
  steps that you can take
• Send out emails to a handful of audience
• Send Emails to Your Subscribers
• Separate marketing and transactional emails
• Keep tabs on your IP reputation

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5 Best Practices to Avoid The Spam Folder For
Your Marketing Emails3 Be neat and tidy Clean
your subscription lists

• You need to regularly purge your mailing list of
  all inactive recipients from your list, filtering
  out all users who have not opened or clicked your
  emails in a few months.
• Several email service providers (ESPs) give you
  clear analytics to help you clean better.
• A good idea is to find the right ESP or email
  marketing tool that provides this option.

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5 Best Practices to Avoid The Spam Folder For
Your Marketing Emails4 Balance is the key Set
the right email frequency

• Setting an adequate email frequency is crucial to
  the deliverability of your email.
• The key is to not overwhelm them but to keep them
  connected to your brand.
• Ideally, you should send one email per week.
• If you have a special offer to make, you might
  add another email, but you should not send more
  than two marketing emails to one person in the
  same week.

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5 Best Practices to Avoid The Spam Folder For
Your Marketing Emails5 Content is the king
Keep email content in check

• A good practice is to always focus on what your
  receiver would like to know about your brand,
  instead of what youd want to tell them.
• Certain technical details like keeping the text
  to image ratio as 41, adding all tags to images,
  making emails mobile-responsive are also crucial
  in building your brand and IP reputation.

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In the End
You would find a lot of articles dealing with
what goes inside a marketing email, but its
equally important to take care of the
technicalities of email delivery. The best of
email copies fail to deliver results if they end
up in the spam folder. An ESP can help you
tackle a lot of these problems, especially for
building your IP credibility and cleaning your
mailing lists.
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