IP Warm Up Process For Effective Email Marketing

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IP Warm Up Process For Effective Email Marketing

• By Alphasandesh.com

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Initiation

• If you are using an IP address for the first time
  to run your business email campaigns, you will
  come to know that you do not get the best email
  deliverability results out of your campaign
  instantaneously.
• Once you have warmed up your IP address
  successfully, you can send out much higher email
  volume and get it through the ISP's filters
  effectively.

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What is IP warm up?

• IP warm up is a regular process that occurs over
  time, with the aim of setting up a reputation as
  a valid email sender in the eyes of internet
  service provider. When an internet service
  provider monitors that email is suddenly coming
  from a new IP address, they will become aware of
  it and instantly start checking the traffic
  coming from that IP address.

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IP warm up process

• First, check whether warming up your IP is
  required or not. If you have been delivering
  emails from your IP address for a while, it is
  previously stretched out and ready to set out.

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IP warm up process

• After that, ensure your email list is strong
  enough. That means no purchased lists or e-mails
  from people who have not opted in.

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IP warm up process

• Split your list into smaller fragments. For
  instance, if you have a list of 10,000 people,
  divide it into several segments.

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IP warm up process

• Send emails to your most active customers first.
  This group is less probable to have email bounce
  and more expected to open your messages, both of
  which are essential for warming up your IP
  address.

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IP warm up process

• You should warm up your IP gradually by sending
  emails in less amount over the course of 2 to 3
  months to be secure. If you are delivering
  quality content to a vigorous list, it only helps
  in improving your email deliverability and sender
  score.

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IP warm up process

• It is significant that you warm up your IP
  address by sending small quantities in the first
  few weeks. This will help you in staying under
  their locating devices until you make a good
  sender score. If you begin to send in large
  quantities, the internet service provider will
  suspend or finally block your messages totally.

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Conclusion

• Therefore, always use customer data from your
  confirmed opt-in email list, it is the key to
  engage your subscribers. Definitely, in a month,
  you would be able to improve your email delivery
  completely.

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Verify email addresses with our free email
verifier tool. For more details look at
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Thank You
Alphasandesh
Email Marketing Beyond
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