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PSY 322 Course Success is a Tradition
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PSY 322 Course Success is a Tradition
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• PSY 322 Entire Course

• PSY 322Week 1 DQs1

• PSY 322 Week 1 Individual Assignment Consumer
  Psychology and Marketing Communications Article
  Analysis
• PSY 322 Week 1 DQ 1
• PSY 322 Week 1 DQ 2
• PSY 322 Week 2 Individual Assignment Marketing
  Communication Memo

• Week One DQ 1
• Write the differences between thinking ads and
  feeling ads in your own words - 100 to 150 words
  required. No quotes from the text - paraphrase
  and put it in your own words.

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• PSY 322 Week 1 DQ 2

• PSY 322 Week 1 Individual Assignment Consumer
  Psychology

• Explain what researchers have found about the
  relationship between feelings towards ads and
  feelings towards brand names. Again, use this
  section of your textbook but explain it in your
  own words. No direct quotes. - 100 to 150 words.
• What question were the researchers asking in each
  of the two articles?

• PSY322 Week 1 Individual Assignment Consumer
  Psychology and Marketing Communications Article
  Analysis
• Locate at least two peer-reviewed articles
  concerning consumer psychology, using the
  University Library, the Internet, or other
  resources.
• Prepare a 750- to 1,050-word paper in which you
  analyze your articles. Address the following

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• PSY 322 Week 2 DQ 1

• PSY 322 Week 2 DQ 2

• An interesting question is how the market
  researchers determined the motivations of the
  different people.
• What kinds of ads or other marketing strategies
  would work will with people who score high on th
  Part A scale?
• What kinds of ads or other marketing strategies
  would work will with people who score high on the
  Part B scale?
• Do you have any ethical concerns with this kind
  of marketing?

• Take a look at the "Product repositioning"
  section starting on p. 170 of your Consumer
  Behavior text. It details the change in wording
  and the slogans used to change the public's
  perception and acceptance of "second mortgages"
  by calling them "home equity loans" and suggest
  that this had a role in the recent real estate
  financial troubles.

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• PSY 322 Week 2 Individual Assignment Marketing

• PSY 322 Week 2 Team Assignment Consumer Traits
  and Behaviors

• PSY 322 Week 2 Individual Assignment Marketing
  Communication Memo
• Write a 1,000 to 1,200 word MEMO NOT an
  academic research paper detailing a marketing
  plan that uses psychographics to increase the
  customer base of one of the following companies
• A nonprofit organization that teaches Tai Chi for
  health and balance and stress reduction

• PSY322 Week 2 Assignment Consumer Traits and
  Behaviors Paper and Presentation References
• Submit an annotated reference list, showing the
  works cited in the paper, which must include at
  least eight peer-reviewed sources from the
  University Library.

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• PSY 322 Week 3 DQ 1

• PSY 322 Week 3 DQ 2

• Week Three DQ 1.
•  What did Colonel Sanders of KFC do in the 1930s
  that most people hadn't thought important until
  the 1950s? Give the name of the strategy and
  details on what he did.
•  Same question for Ray Kroc of McDonald's in the
  1950s.

• Take a look at the comparative chart on p. 14 in
  your Consumer Behavior text.
• Chose one of the 14 comparisons. Make sure it is
  one that no one else has used yet. (You'll have
  to read their DQs to know which ones are taken).
• Think of a product you are familar with.

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• PSY 322 Week 3 Individual Assignment Marketing
  Research

• PSY-322/PSY-322-Week-3-Team-Assignment-Consumer-Tr
  aits-and-Be

• Give specific examples of how different marketing
  strategies would be required for each of your
  subgroups (i.e. how you would market cell phones
  to urban rather than rural teens and how you
  would market retirement plans to senior achievers
  vs senior survivors. Be very specific.

• Prepare a conceptual map of where your LT sees
  the Consumer Traits and Behavior Paper going.
  This can be a formal outline, scatter maps or ven
  diagrams. Be creative!
• Do Not just list all the consumer traits and
  behaviors that your textbook mentions. Focus on
  one aspect and go into some depth on it. This
  conceptual map should be the foundation of your
  final paper and presentation.

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• PSY 322 Week 3 Team Assignment Consumer Traits
  and Behaviors

• PSY 322 Week 4 DQ 1

• Prepare a 1,050- to 1,400-word formal outline
  covering the initial preparation for the Consumer
  Traits and Behavior Paper. Include a thesis,
  major topics, and subpoints.
•  Click the Assignment Files tab to submit your
  assignment.
•  Format your paper consistent with APA guideline,
  including references.

• Week Four DQ 1.
•   Find two deodorant ads targeted to
  different audiences. Analyze the aspects of each.
  Explain how groups may interpret them. Is there a
  difference? If so, why?

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• PSY 322 Week 4 DQ 2

• PSY 322 Week 4 Individual Assignment
  Environmental

• Week Four DQ 2.
•  Select two households featured in two television
  series. Classify each household into a social
  class. What is each households lifestyle and
  consumption behavior?
•  Be very specific with details and examples. No
  generalities!

• Prepare a 1,050- to 1,400-word paper in which you
  analyze factors that affect consumer purchasing
  decisions related to your product or service.
• Identify the psychological and social factors,
  such as motives, perception, attitudes,
  personality, family, social class, and reference
  groups, that influence consumer behavior toward
  your product or service.

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• PSY 322 Week 4 Individual Assignment
  Geodemographic

• PSY 322 Week 5 Individual Assignment Case Study
  Analysis

• Choose two of the Social Groups from the PRISM NE
  grouping on p. 330 and two of the PRIZM Lifestyle
  Groups on p. 331 of Consumer Behavior.
• Identify the psychological, social and external
  factors that would influence each of the groups
  decision-making process about whether or not to
  buy your product.

• PSY322 Week 5 Individual Assignment Case Study
  Analysis
• Read and analyzeCross-Cultural Consumer Behavior
  An International Perspective in Consumer
  Behavior.
• Prepare a 15-slide powerpoint with notes case
  study analysis in which you evaluate the consumer
  behavior and purchasing decisions illustrated in
  both case studies.

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PSY 322 Course Success is a Tradition
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• PSY 322 Week 5 Individual Assignment Case Study
  Analysis

• PSY 322 Week 5 Team Assignment Consumer Traits
  and Behaviors

• Read and analyzeCross-Cultural Consumer Behavior
  An International Perspective in Consumer
  Behavior.
• Prepare a 1,750- to 2,100-word case study
  analysis in which you evaluate the consumer
  behavior and purchasing decisions illustrated in
  both case studies.
• Case One Japan to Apples iPhone No Thanks!

• PSY 322 Week 5 Assignment Consumer Traits and
  Behaviors Paper and Presentation
• Prepare a 1,200- to 1,600 word academic research
  paper in which you examine specific consumer
  traits and behaviors. Address the following

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PSY 322 Course Success is a Tradition
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• PSY 322 Week 5 Team Assignment Consumer Traits
  and Behaviors

• Prepare a 2,100- to 2,450-word paper in which you
  examine consumer traits and behaviors. Address
  the following
• Identify at least three psychological processes
  and three social processes that may influence
  consumer behavior.
• Explain the importance of understanding the
  influence of psychological and social processes
  on marketing communications.

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