social media video - PowerPoint PPT Presentation

About This Presentation
Title:

social media video

Description:

Here at Lisa Marie Wark we provide services for your Social media services. It is a new media Era for Doctors & Dentists with affordable care. – PowerPoint PPT presentation

Number of Views:148

less

Transcript and Presenter's Notes

Title: social media video


1
YouTube How to Tell Your Story
YouTube How to Tell Your Story
2
  • Founder/Owner Lisa Marie Wark Assoc.
  • President BuyYourApp.com
  • Founder/President Revage Medical Spa, LLC
  • Medspas.com
  • Principle Glow Spa, LLC
  • SVP Marketing Century Wellness Clinic
  • SVP Marketing Cancer Screening Treatment
    Center of Nevada

Affiliated Associations
Member International Spa Association
Founding Member Medical Spa Association
Public Member Nevada State Board of Dental
Examiners
3
YouTube How to Tell Your Story
YouTube Telling Your Story
The Stats
4
YouTube How to Tell Your Story
YouTube Telling Your Story
Why use it?For the visual learnersSearch
Engine Optimization  
5
Why YouTube?hy video marketing?
  • Google owns youtube!
  • vital element of any successful marketing
    strategy
  • very important in search-engine-optimization
    (SEO)
  • increases conversion rates
  • provides variety of content some people prefer
    to read, some prefer to watch
  • remain an authority in the field
  • makes your marketing personal
  • connect to patients and potential patients
  • adds dynamic elements to your website

6
YouTube Telling Your Story.
How to use it?Post at least quarterly share
other Youtube content monthly.Invest in a video
camera, hire a video production company, or use
"photo-based" video software.How-to tutorials,
video tours of your office, event wrap ups.Post
videos as "replies" to already existing and
related content.Integrate into your blog with
embed feature.
7
YouTube Top Ten Tips
YouTube Top Ten Tips
8
YouTube Tips 1
  • Create and Customize Your Channel
  • Setup and Brand your YouTube channel
  • Customize the color to match the look and feel of
    your business

9
YouTube Tip 2
  • Optimize Your Videos for Local Search
  • Add keywords to the description box
  • Make sure the title of your video contains a
    keyword
  • Place your local phone number in the title of
    your video

10
optimize your youtube channel
  • How to get people to watch your videos
  • title and title tags
  • description
  • keywords
  • call to action
  • include video tags before making it live, i.e.
    keywords relevant to your topic

11
YouTube Tip 3
  • Avoid Annotations Overuse
  • Annotations allow you to add comments to your
    video footage
  • Dont over do it as it can ruin concentration and
    turn some viewers off

12
YouTube Tip 4
  • Do Not Neglect Your Channel
  • Do not let your channel go unattended for an
    extended amount of time
  • Create new videos on a consistent basis to draw
    more and more local consumers to your channel

13
YouTube Tip 5
  • Get Rid of Offensive Comments
  • Delete any comments below your video that are
    offensive
  • Viewers could be hold it against your business
    even though the theyre not your fault

14
YouTube Tip 6
  • Engage With Others
  • Dont just post videos on YouTube View and
    comment on other videos related to your industry
  • Also respond to comments made on your videos

15
YouTube Tip 7
  • Organize Your Content
  • Separate your videos by categories to make them
    more user-friendly
  • Place older content in one lump
  • Give folders creative names to grab viewers
    attention

16
YouTube Tip 8
  • Pay Attention to Tags
  • Videos are categorized based on tags so add the
    proper tags to your videos
  • Tags draw targeted viewers to your videos
  • Do some research to see what keywords would be
    best as tags

17
YouTube Tip 9
  • Promote Your Videos
  • Promote your videos to send as much traffic as
    possible
  • Use social media and blogs to get more eyes on
    your videos

18
YouTube Tip 10
  • Use Analytics Tools
  • Monitor the progress of your views
  • This will help you improve your approach and get
    more viewers

19
CASE STUDIES
VIDEO CASE STUDIES
20
Good vs bad videos
  • subject is in focus
  • full frame
  • high definition
  • bottom 3rd
  • consistent branding
  • aesthetically pleasing
  • not looking in camera
  • low quality
  • not full frame (black bars)
  • bottom third is out of date
  • too much clutter
  • looking straight at camera
  • natural lighting
  • audio device is in shot

21
video branding
Consistency is the key to branding in videos.
22
Dr. Reath Truth-O-Meter
23
Dr. Reaths Videos
  • CONS
  • Lighting Problems
  • Audio Problems
  • Not Scripted
  • Not shot High-Definition
  • PROS
  • Cross Markets on Social Platforms
  • Short to the Point
  • Series of Videos
  • Consistency
  • Creating a Brand
  • Call to Action

24
Video Problems
25
Where could we improve?
  • Lighting Problems
  • Audio Problems
  • Not shot in High-Definition
  • Not Engaging
  • Not scripted
  • No B-Roll
  • No Concept Show NOT Tell

26
Viral Video
27
Why is it Good?
  • Garnished 6 Million Hits in 2 Days
  • Why is this a Viral Success?
  • What is the Emotional Pull?
  • What are the Producers trying to elicit?

28
Successful Video Marketing
  • Creative Content Content is King
  • Concept Story Telling Sequence of Story
    Telling
  • Time of the video is 220
  • Proves to speak about the unspeakable
  • Defined Target Market Purchasing Profile
    Conversation Starter, Targeted to mothers and
    female teens
  • Call to action was missing But we dont know the
    different platforms as to where this was intended
    to be shown.

29
BEST PRACTICES
  • Incorporating videos into your marketing
    campaign
  • upload videos to youtube
  • promote your video on social media
  • every video should be optimized
  • embed video throughout your website
  • think about series of videos
  • check viewed stats and youtube analytics to
  • learn what your customers like
  • create playlists of similar videos
Write a Comment
User Comments (0)
About PowerShow.com