China Spirits Market Report: 2016 Edition - New Report by Koncept Analytics

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Chinas Spirit Market Report -------------------
---------------------- 2016
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• Executive Summary
• Spirit consumption in China is a centuries old
  tradition that has found archeological evidence
  in ancient history. Due to deep rooted prevalence
  of spirits in Chinese culture, the modern spirits
  market is primarily dominated by local drinks
  like Baijiu and Huanjiu. However, trade and
  exchange of goods and services have brought in
  global spirits into the Chinese markets , thus
  making the current spirits market of China a
  mixture of traditional drinks like Baijiu and
  Huanjiu along with the existence of wine beer and
  other hard drinks like Gin, Whisky, Vodka, etc.
• The Chinese spirits industry can be classified
  into four segments, namely, Baijiu, Huanjiu, Wine
  and Beer. Baijiu can further be classified based
  on the fragrance and Huanjiu can be classified
  based on the taste, production method used,
  alcoholic content and the years aged. Wine can be
  classified based on the place of origin, taste,
  grape variety and the method of production. Beer
  is of different types and styles like ale, lager
  and cask ale.
• Alcohol consumption in China has been influenced
  by various social and cultural changes that have
  taken place over the years. As Chinas
  integration with the world increased, preferences
  moved away from traditional drinks like Baijiu
  and Huanjiu to more internationally known brands
  and products, especially the ones that are low on
  alcohol content like Wine and Beer. But with the
  exhaustion of the demographic dividend and
  increase in greying population, consumption
  patterns begun to revert back. However, the
  increasing trend of demand for alcohol has
  sustained any economic, social or cultural
  change. The key factors driving this growth in
  Chinas spirit market are an increase in Gross
  Domestic Product (GDP) Per Capita, rising
  population of women, higher Per Capita Disposable
  Income, strong demand for traditional drink
  Baijiu, and increase in production capacity over
  the years.
• The report provides an overview of the entire
  spirits industry of China including the major
  developments that are expected to accelerate its
  growth. Rapid consolidation of the market, better
  preference of mass-to-mid segment in the years
  ahead, rising per capita alcohol consumption in
  rural areas that has surpassed urban areas,
  changes in the consumption patterns and the most
  recent, digital innovations that took place are
  such developments. However, Chinas spirits
  industry faces certain challenges. The
  anti-extravagance campaign of 2012 continues to
  affect the spirits market in China, relatively
  high excise/liquor taxes of Baijiu may discourage
  manufactures and signs of limited volume growth
  may be visible as per capita alcohol consumption
  has already surpassed the global level. Increased
  number of loss- making Baijiu enterprises, health
  and safety concerned along with distinct local
  tastes of the people of China are other such
  challenges that manufactures may have to face.
• Chinas spirits market is rather fragmented as
  far as competition is concerned. Unlike, the
  global spirits market that is dominated by two
  large companies Diageo and Pernod Ricard, the
  Chinese Spirits market faces stiff competition
  from a number of domestic firms. However, due to
  the large share of Baijiu in Chinas spirit
  consumption, three companies namely Moutai,
  Yanghe and Wuliangye prove to be key players in
  the industry.
• By combining SPSS Inc.s data integration and
  analysis capabilities with our relevant findings,
  we have predicted the future growth of the
  industry. We employed various significant
  variables that have an impact on this industry
  and created regression models with SPSS Base to
  determine the future direction of the industry.
  Before deploying the regression model, the
  relationship between several independent or
  predictor variables and the dependent variable
  was analyzed using standard SPSS output,
  including charts, tables, and tests.

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The market for spirits in China is expected to
grow rapidly in the coming years driven by the
unprecedented economic growth leading to
increased disposable incomes, increasing spirit
consumption and several social and cultural
factors that are positively strengthening the
demand for spirits. ..
Chinas Spirit Market by Value(2008-2015E)

• The overall Chinas spirit market was estimated
  to have reached US..billion(CNY..billion) in the
  year 2015, increasing from US.. billion
  (CNY..billion) in the previous fiscal year
  recording an annual growth of ...
• Chinas spirit market is estimated to have
  reached .. billion liters by volume in 2015,
  recording an annual growth of ...
• The overall spirits market by volume grew at a
  CAGR of .. for the period spanning 2008-2014.
• Chinas traditional drink Baijiu was estimated to
  hold .. of the market share by revenue in the
  year 2015, followed by XX and XX, accounting for
  .. and .. revenue share respectively.

Chinas Spirit Market by Volume (2008-2015E)
Chinas Spirit Market Value by Product (2015E)
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As Chinas integration with the world increased,
preferences moved away from traditional drinks
like Baijiu and Huanjiu to more internationally
known products, especially the ones that are low
on alcohol content like Wine and Beer. But with
the exhaustion of the demographic dividend and
increase in greying population, consumption
patterns begun to revert back. ..

• In 2015, revenue from Chinas Baijiu market was
  estimated to have reached US..billion(CNY..billio
  n), increasing from US..billion (CNY..billion)
  in the previous fiscal year, recording an annual
  growth of ...
• Chinas domestic wine market is estimated to have
  reached US.. Billion(CNY..billion) in 2015,
  increasing from US.. Billion(CNY..billion) in
  the previous fiscal, recording an annual growth
  of ...
• Chinas imported wine market is estimated to have
  reached US.. Billion(CNY..billion in the year
  2015 increasing from US.. billion (CNY..
  billion) in the previous fiscal, recording an
  annual growth of ...
• Chinas domestic beer market is estimated to have
  reached US.. billion (CNY.. billion) in 2015
  increasing from US.. billion (CNY.. billion) in
  the previous fiscal year, recording an annual
  growth of ...

Chinas Baijiu Market by Value (2008-2015E)
Chinas Domestic Wine Market by Value (2008-2015E)
Chinas Imported Wine Market by Value (2008-2015E)
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The Global Spirit Market is rather concentrated,
with only a few players accounting for majority
of the market whereas Chinas spirit market is
highly fragmented.
Baijiu Market Share by Revenue (2014)

• About .. of the revenue share of Baijiu was
  accounted for by XX. However, XX leads the Baijiu
  industry with .. of the total market share by
  revenue.
• The high-end segment that was rather fragmented
  in 2011 has started becoming more concentrated
  from 2011-14 and is expected to be majorly
  dominated by XX and XX in year 2015.
• XX that took up barely .. revenue share in year
  2011 is expected to take up .. share of the
  high-end segment by 2015
• Chinas spirit market is forecasted to grow at a
  CAGR of .. for the period spanning 2014-18.
• The market is forecasted to reach US.. billion
  by the end of year 2018.

Chinas High-End Market Revenue Share by Company
(2011-2015E)
Chinas Spirit Market Forecast (2014-2018F)
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Contact Us
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These are abridged and sanitized sample pages
from the comprehensive report on the Chinas
Spirit Market . To know more about this report
or for any customized research requirement,
please contact the following
Koncept Analytics CS-36, Second Floor, Ansal
Plaza Vaishali, Ghaziabad, U.P. 201010 T.
91-120-4130959 C 91-9811715635
vikas_at_konceptanalytics.com
Vikas Gupta BD Manager
www.konceptanalytics.com