6 Tips for Successful Cold Calling You Can't Afford To Miss

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Dont Waste Time! Here Are Things You Need to
Know About Cold-Calling
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Introduction

• Essentially Cold Calling is the art of
  approaching someone, professionally, openly and
  meaningfully, with a rational offer.
• It is used to try to persuade potential
  customers to buy either the product or service.
• You just cannot call up random people and ask
  them to try your brand.
• No one would even give you a second look.
• You need to take special precautions to make
  sure that your calls do not go to waste.
• You shouldnt try cold calling unless youre
  absolutely sure of your capabilities.

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Things to Remember for Cold Calls

• Always have a sales script handy.
• As a trained agent, you should be able to
  classify the customer and handle the call
  accordingly.
• You should know the exact responses to the
  doubts by clients and your replies should seem
  persuasive but never too forceful.
• Follow-up with your client the very next-day you
  have sent him a detailed mail. It shows the
  client how keen you are and they might just
  consider you.
• You must know when and how to work it into your
  conversation. If you do it too soon, youre
  rushing the customer. If you wait too long, you
  would be losing the interest of the customer.

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Tips for Better Sales Calls

• Use Cold-Calling Metrics
• Follow-Up
• Know How to Talk about Price
• Keep Calm
• Deal with Issues Within Organization
• Never Multi-Task During Your Call

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Use Cold Calling Metrics

• Most modern and effective software for contact
  center usually encourage the use of such metrics.
• These metrics would be analyzing the number of
  calls you make, the kind of calls youre making,
  the number of successful calls and so on.
• Based on that, you would have a fair idea of
  where youre standing.
• If you want to implement cold calling, then
  these metrics are a must.

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Follow-Up

• Many a times, when you call a client he is busy
  and he might ask you to send a mail instead.
• Now most call centers use specialized customer
  contact center software that allows you to track
  opened mails.
• Some customers might totally ignore your mails
  and not even open them.
• But remember, simply opening the mail doesnt
  guarantee the fact that your customer has read
  the mail.
• Thats why you need to follow it up with a phone
  call.

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Know How to Talk about Price

• Dont stress on price more than value in your
  calls.
• When youre making a pitch to a customer, youre
  going to have to deal with him or her
  strategically.
• Price shouldnt be the focus point of your call.
  
• You should focus more on how the customer would
  benefit from it and how it would add to them.
• As a matter of fact, you should try steering the
  conversation the moment you fear that the
  customer is going to ask about the price.

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Keep Calm

• This is probably the worst thing you can hear as
  a cold caller- I dont have time right now.
• Usually when this happens, the caller gets all
  nervous and panics and loses the customer
  further.
• The trick would be to keep your nerves calm and
  deal with the customer effectively.
• You should have an eye on the bigger picture and
  then get right down to point.
• Stop beating around the bush and get to the
  pitch right away.
• That would get the customers attention.

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Deal with Issues within Organization

• Dealing with issues within a call center
  including its contact center reporting software,
  hostile customers, and aggressive targets
  everyday can be a taxing job.
• The trick is to offer your customers that human
  touch.
• Most customers you call are tight lipped and
  unwilling to talk.
• They would listen to your ramble on for a few
  minutes and then politely hang up.
• Youre the one whos going to have to make them
  talk.
• Youre going to have to find the right triggers
  and give it all you got.
• Also, you might encounter certain hostile
  customers who seem to get on your nerves.
• However, youre still going to have to find a
  way around them.

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Never Multi-task During Call

• Remember, if you are distracted, your customers
  are perceptive enough to understand that youre
  distracted or simply disinterested.
• Every customer wants to be pampered and the sole
  focus of your attention while you are pitching
  for sale.
• If you have something important to do or some
  pending tasks, you can do it between calls but
  never during your call.
• That would simply distract you from your motive
  and would take a toll on your calls.

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