You Are What You Wear: How Your Personal Brand Defines Your Startup [Huffington Post]

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You Are What You Wear How Your Personal Brand
Defines Your Startup Huffington Post
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Over the years, weve discovered that most VCs
look more closely at the founder than they do the
actual idea being pitched. They want the
individual standing in front of them to give off
an aura of success.When its time to get dressed
for a big day, consider the following
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Highlight Something That Makes You Unique  The
idea of adjusting your personal style isnt meant
to shove you in a box with everyone else. Rather,
its meant to highlight and accentuate what
actually makes you different while still
providing the impression that you know what
youre doing.
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Take Thoughtful Risks  If a journalist is
meeting with 10 founders and one decides to show
up in yellow Dr. Martens with smiley faces on
them, who do you think the journalist is going to
remember most? Dont be afraid to push stylistic
boundaries.
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Understand the Visual Cues Youre Providing  Be
purposeful with how you dress. You are in control
of the message your physical appearance sends, so
ensure the message thats received is the one you
intend to transmit. Unfortunately, there arent
any autocorrect or do-over options in this
department.
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Dont Be Afraid to Reinvent Yourself dont
hesitate to try different things and reinvent
yourself every so often. Variety is the spice of
life, and changing things up will keep your
colleagues and potential partners interested and
on their toes.
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An entrepreneurs appearance can be just as
important as his or her business model. Its key
to find what makes you unique, carefully push the
envelope, and really put some thought into what
your image is saying about you and your brand.
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