Websetters - 5 Freshly Brewed Conversion Rate Optimization Tips For 2017

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5 Freshly Brewed Conversion Rate Optimization
Tips For 2017

• www.websetters.in

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• Gaining qualified traffic to your website is only
  half the journey. The other half deals with the
  conversion of traffic into paying customers to
  yield revenue.
• In recent years, Conversion Rate Optimization
  (CRO) has gained even more popularity across
  various online industries. Probability, its
  going to be the most prominent leverage point for
  any business, in 2017.
• However, driving conversions seems a little
  difficult and daunting task.
• The reason behind Ever-increasing competition
  on the web that made it challenging for marketers
  to succeed in their conversion dreams.

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• This has made imperative for marketers to look
  out for eminent conversion rate optimization
  strategies.

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Some Important Facts

• Given its significance, conversion rate
  optimization or CRO is a jet-fuel to drive the
  present-time marketing machine, yielding optimal
  revenue.
• A survey from Venture Beat incorporating 2,938
  marketers shows that conversion rate optimization
  remains a recommended practice for any business
  vertical aspiring success and growth.
• From the findings of Venture Beat study, its
  easy to comprehend why marketers are so fixated
  with conversion rate optimization? And why
  companies opt to spend a significant opulence on
  conversion rate optimization. But, conversion
  rate optimization is easier to say than done.

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Some Important Facts

• You might doubt? Read the following statistics
• Many websites acquire enormous traffic but,
  almost every website in the world lag behind the
  conversion.
• Most of the businesses encompass conversion rate
  ranges from just 1 to 3.
• A lot of companies spend about 92 to acquire
  customers but pay out only 1 to convert them
  into paying customers.
• About 22 of businesses seems to be satisfied
  with their conversion rates all across the globe.
• Approximately 85 of marketers decided to focus
  more conversion rate optimization in 2016.
• Hopefully, you believe conversion rate
  optimization remains a big challenge for most
  marketers. But the big question here is how can
  you shape your optimization strategies to remain
  ahead of your competition?

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Attractive Words and Phrases

• Content matter. Visitors take few seconds to make
  a decision about your brand. These few second
  creates a difference between exit and conversion.
• If your website reflecting meaningless and
  sometimes awfully negative words throughout you
  probably kiss any chance of sales goodbye.
• Generally, visitors scan whatever they read. A
  lot of studies found the most subtle of
  variations in the text have a massive impact on
  psychological behavior. If positively-focused,
  they result in enhanced conversion rates.
• On the other hand if you include vague, scammy,
  dull, and/or pessimistic words or phrases in your
  sales pitch they possibly put an end to your
  conversion replace them immediately.

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Attractive Words and Phrases

• Words and Phrases like
• Submit (to what???)
• Learn More (Discover)
• Synergy (cringe!)
• Spam (negative signals)
• Best of Breed (bigger cringe!)
• Click Here (be descriptive instead)
• Save Time Money (not exactly a unique sales
  proposition)
• No Hidden Fees (now I believe there are!)
• We (make your sales copy about them use You)
• Your (in CTAs, use My)

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Static Banner Design

• A lot of studies are against banner sliders.
  These kind of website additions are among the
  worst conversion-killers around!
• Hence, a static banner design is an ideal choice.
  Whereas, if you include too many excerpts in your
  organization that is necessary to display
  integrate dynamic personalization to aid
  continuity and image, including CTA, elaborating
  your product or services for which your visitors
  have arrived.
• In a very skillful way, you can present
  variations of pages for each campaign purposes
  as similar to display different landing pages for
  traffic from ads. Use unique URLs for each
  marketing campaign while ensuring canonical tags
  to avoid duplication of content.
• Also, there is variously paid conversion rate
  optimization tools that personalize banners on
  the basis of visitors behavior and how they
  arrived.

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Easy to Purchase

• The major focus of a website offers an unbroken
  experience for visitors so that
• They enjoy visiting your website
• They buy from your website
• This means eliminating barriers and distractions
  that conflict with the above points. No doubt,
  the internet is filled to the brim with websites,
  but very few offer such experiences.

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Easy to Purchase

• Some examples of painful obstacles are
• Annoying ads
• Intrusive pop-ups
• Irrelevant content
• Compelling visitors to register and confirm
  details before purchasing
• Not using cookies to remember their details
• Redirecting visitors to the beginning of a blank
  transaction form if they make an error
• Forcing CAPTCHA (and asking if they are human, to
  really make them love you)

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Clear Call to Action

• Most of the business owners believe that their
  website is brilliant, entirely because its
  theirs and the layout influence them. But, its
  not perfect until your users prove its a good
  website, taking the desired action.
• Being said that 9 out of every 10 visitors dont
  visit a website to approve its design perfection.
  Not even, they make a purchase decision on the
  basis of designs. Its your job to convince them
  through a website which is designed to convert
  traffic into sales.
• This probably can be done by developing a clear
  CTA that made visitors take action instantly once
  they land on your website. It could be anything
  buying a product, hiring your services, inquiring
  for additional info through a form, or
  subscribing to your newsletter to name a few.
• As shown below If you are using 101 different
  colored buttons for visitors to take 101 diverse
  actions, none of them are going to work. Visitor
  ends up taking any action at all.

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No Trust Signals

• In todays world of hacking, scams, and fakery,
  trust is increasingly prominent. Users are more
  aware and smart than ever before. Before
  targeting your audience, ensure your visitors
  trust your website.
• If your website doesnt portray trust, probably
  your sales are going to suffer. In order to
  circumvent this scenario, its significantly
  important to comprehend tricks that make a
  reliable website.
• One of the major trust signals is  SSL
  certificate. With its higher-level version
  available, you can easily proceed through a
  stringent validation process, earning the green
  bar and padlock you might have seen on all
  reputable e-commerce sites. Although its not
  only for an e-commerce store, you can also buy an
  SSL for your brand.
• Recently, Google has also made modifications to
  its process Chrome browser labels non-HTTPs
  sites that transmit passwords and/or ask for
  credit card details.

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No Trust Signals

• Another massive indicator of trust comes with
  social proofing, including
• Testimonials (especially videos)
• Case studies
• Partner client logos
• Press coverage
• Years served
• Social Media profiles comments
• Awards
• Revenue
• Total customers
• Customer feedback stats

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No Trust Signals

• In addition to the above, Nielsen report also
  shows the most significant form of advertising
  recommendations from friends and family.
• Word of mouth is also a powerful tool for
  marketing. As per the stats, 83 percent of
  consumers from 60 countries trust more on
  recommendations as compared to other modes of
  advertising.
• Therefore, its significant to gain the complete
  trust of your visitors, clients, and/or customers
  at every touch point throughout the buyer
  journey.
• Use security signals and social proof in your
  website to drastically improve conversion
  optimization tips to boost your conversion rates.

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• After reading the above 5 tips, you can use to
  convert a greater number of customers in 2017. So
  which of these tips did you find the most
  valuable?

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Thanks

• www.websetters.in