Should My Business Have a Marketing Automation Platform - Frontline Telemarketing - PowerPoint PPT Presentation

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Should My Business Have a Marketing Automation Platform - Frontline Telemarketing

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Everyone within the marketing world has heard the term “Marketing Automation” but still, so many businesses are struggling to understand the simplicity of how important it is becoming to the future of their success. Marketing Automation software is revolutionizing the way we send out and track online marketing. If you send out emails, post social media and have a website it is essential you have a central system to view & analyze all this activity. – PowerPoint PPT presentation

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Title: Should My Business Have a Marketing Automation Platform - Frontline Telemarketing


1
Should my business have a Marketing Automation
Platform - Frontline Telemarketing
http//www.frontlinetelemarketing.co.uk
2
Should my business have a Marketing Automation
Platform - Frontline Telemarketing
Everyone within the marketing world has heard the
term Marketing Automation but still so many
businesses are struggling to understand the
simplicity of how important it is becoming to the
future of their success. Marketing Automation
software is revolutionising the way we send out
and track online marketing. If you send out
emails, post social media and have a website it
is essential you have a central system to view
analyse all this activity.
http//www.frontlinetelemarketing.co.uk
3
Should my business have a Marketing Automation
Platform - Frontline Telemarketing
By using Marketing automation, it makes several
tasks a lot easier. By doing this it allows
marketers to use their time more effectively
developing more personalised campaigns and
analysing data, which leans towards giving off a
larger Return of Investment from marketing
activity and spend. The embracing of marketing
automation has been high in large B2B businesses
over the past few years and 2017 will see the
tipping point for SMEs to bring the software
into the mainstream and standard within most
organisations in a short space of time. Read
More...
4
Should my business have a Marketing Automation
Platform - Frontline Telemarketing
  • To begin with lets look at some published
    statistics about the benefits.
  • 14.5 increase in Sales productivity
  • Nurtured leads make 47 larger purchases
  • 53 higher conversion rates
  • 12.2 decrease in Marketing overhead
  • 451 increase in qualified leads
  • Based on our own experience of running marketing
    automation programmes for a SME client base, we
    outline some of the real benefits

5
Should my business have a Marketing Automation
Platform - Frontline Telemarketing
Time is money Procedures that would usually be
carried out manually can be automated. By
automating these processes, it can lead to saving
a huge amount of time for your marketing teams.
This could include sending emails or creating
social media posts However, the set-up of the
platform is compound and time-consuming. So, do
not be fooled into thinking its a magic wand,
its not and it requires work. Read More...
6
Should my business have a Marketing Automation
Platform - Frontline Telemarketing
  • Targeted campaigns where you understand your
    audience
  • The main reason for a Marketing Automation
    platform is to be able to interact on a personal
    level over a set period of time to each and every
    one of your Prospects. It substitutes the need to
    send out individual stand-alone marketing
    campaigns and instead your campaigns can span the
    entire length of the buying cycle.
  • The outcomes of this are
  • Increase in web traffic
  • More known website visitors
  • Increase in opt-in email addresses
  • Increased sales conversion rates
  • Increased number of inbound enquiries
  • Improved open and click-through rates
  • However, the benefits do not occur overnight and
    the platform will need time to gather momentum
    and learn what your prospects like and dislike.
    Just like in any relationship you need to get to
    know someone first. Read More...

7
Should my business have a Marketing Automation
Platform - Frontline Telemarketing
Is Marketing Automation for me? The marketing
industry has been completely flipped on its head
and will continue to rapidly change in the next 5
years. The use of mobiles, the internet and
social media are common in 99 of industries. So,
the answer to the questions in our opinion is you
cannot afford to ignore it. Most companies have
embraced digital marketing for lead generation
but not all companies have recognised the fact
they will get better results and analysis via one
central platform. Phone- 01183241966 Mail-
sales_at_frontlinetelemarketing.co.uk Address -
Dukesbridge House, 23 Duke Street, Reading,
Berkshire, RG1 4SA LinkedIn https//www.linkedin.
com/company/frontline-telemarketing/ Google Plus
https//plus.google.com/u/1/111719549350103401233
http//www.frontlinetelemarketing.co.uk
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