On page SEO | How to do on page SEO - PowerPoint PPT Presentation

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On page SEO | How to do on page SEO

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What is On page SEO? On page SEO is the optimization of each and every post of a web page or a blog by Yoast SEO guidelines. In other words, On-page SEO is the process which includes the tricks that how to write a post for a Web page or a blog. On page SEO is the most important factor to get the higher ranking in the SERPs. It also helps us to increase the quality of visitors from a web page, and also helps in a successful SEO campaign. ON PAGE SEO- There are some guidelines by Yoast SEO plugin which we have to follow to do the great On page SEO. Without these guidelines or we can say points we can’t do the On page SEO well. So we can say that all the guideline is important to do SEO well. Read more- – PowerPoint PPT presentation

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Title: On page SEO | How to do on page SEO


1
ON PAGE SEO- There are some guidelines by Yoast
SEO plugin which we have to follow to do the
great On page SEO. Without these guidelines or we
can say points we cant do the On page SEO well.
So we can say that all the guideline is important
to do SEO well.
  • What is On page SEO?
  • On page SEO is the optimization of each and every
    post of a web page or a blog by Yoast SEO
    guidelines. In other words, On-page SEO is the
    process which
  • includes the tricks that how to write a post for
    a Web page or a blog.
  • On page SEO is the most important factor to get
    the higher ranking in the SERPs. It also helps
    us to increase the quality of visitors from a web
    page, and also helps in a successful SEO
    campaign.
  • Here are some guidelines which we all have to
    follow to do the On page SEO
  • 1. Target keyword
  • First of all, you have to decide what is your
    target keyword, which you want to rank. A
    targeted keyword is a keyword which makes people
    help to find your site via. search engines. Make
    sure use always a long tail keyword for your
    post. Use a focus keyword on your website for
    one time only.
  • In other words, you have to know how the peoples
    are looking for the products, brands, services,
    and information that you offer. In order to make
    it easy for them to find you- You have
    investigated what lines are they typing in the
    search engines, then decide the most uses
    keyword.
  • Here are some tools of keyword research by which
    we can know that which keyword is used more in
    monthly, competition level, and CPC.
  • Keyword Research Strategy with Keyword Planner-
    By Google

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  • Keyword Everywhere- You can download the
    Extension of Keyword Everywhere in your web
    browser, and then you can see, when you type in
    Search Engine box like I am searching for
    Digital Marketing- as shown in below image, They
    showed the estimated monthly volume of every
    keyword and more.

In below the search engine box, you can see the
monthly volume of a particular keyword, CPC and
the competition level. On the right side of a
page, you can see that it shows the keywords
related to our targeted keyword.
  • LSI Keyword generator tool- It shows the semantic
    keywords and long tail keywords related to our
    targeted keyword. Once you decide the targeted
    keyword, you should

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  • create a list of the related keyword with this
    tool, then finally decide the what is your final
    keyword.
  • You can also find your related keywords on
    Google.
  • Content is the king-
  • Everyone should know that Content is the king. To
    rank a blog or to do great On page SEO you have
    to write a solid or genuine content in your
    website. I hope, if you want to become a blogger
    then you must be a good content writer because to
    write a blog well and quality content is the
    must.
  • A good content writer is a writer who doesnt
    copy the content of others and writes in your
    own language in any topics. Search engines know
    one thing only that content should be newly
    developed by a writer to write a blog. You should
    always use an Evergreen content, dont write a
    copy content because quality content helps you to
    rank higher in Search results.
  • You can check that content written by you is
    copied content or original content by this tool
    Small SEO Tools.
  • Post length-
  • Post length highly matters for ranking in Search
    engine result pages (SERPs). You have to write a
    lengthy post for getting higher rankings in
    SERPs. The length of the post can be 1000 words
    or maybe more. You can write less than 1000 words
    in your post but there is fewer chance to get
    rankings.
  • We have some articles containing approx 2000
    words, believe me, that articles help us to
    improve the rankings of our website and increase
    the quality visitors to our website. So finally,
    you have to write a minimum 1000 words post for
    getting the higher chance of ranking.
  • Headings and Content Formatting-

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There is an option in your WordPress post header
to insert or edit links. You have to use the
external links and the internal links for your
post. Internal links are that links which send
you to another page of your website and External
links are that links which pass you to another
page of other websites. For external links, you
can use the no-follow or follow links. Note-
Use always open link in a new tab option. How to
do this function- Click on Insert/edit link,
then click on Settings i.e., Link option,
and then click on the Open link in a new tab and
then click on Add link.
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  • 6. Target Keyword usages-
  • You have to use the focus keyword in your first
    paragraph of the post and the first paragraph
    should not be lengthy. A short paragraph is easy
    to read by viewers.
  • Use your keyword in the whole post minimum 0.5
    and the maximum limit is 2.5 to do the On page
    SEO good.
  • 7. Image Optimization-
  • Use images with a minimum size of property i.e.,
    use images which is less in KB. You can use a
    tool to decrease the property of an image i.e.,
    Tinypng
  • Make sure you use always an original name of an
    image i.e. If you upload an image describe the
    SEO. Then original name should be SEO or maybe
    Search Engine Optimization, not the img-002.
  • When you upload an image in the media files of
    the WordPress, then you have to paste the
    original name of the image as shown in below
    image. use the same name in your title of the
    image and the Alt Text of the image.

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8. SEO
  • Title-
  • SEO Title is one of the most important part of
    the blog post or a website. It describes the
    what is all about in a blog, SEO title is more
    attractive and contains a unique line about the
    blog or website, then there is more chance to get
    click on that link, which helps you to increase
    the CTC (Click Through Rate). Writing good SEO
    titles is very essential for doing the good On
    page SEO.
  • SEO title can be edit in- Just below the content
    box, you see the Yoast SEO option in which SEO
    title, URL and the Meta description are showing.
    Just click ongt Edit snippetgt you see the SEO
    title box for editing and then start editing.
    Make sure you use your target Keyword in
    starting in the box, which helps you to get in
    higher rankings.
  • SEO titles look like when you submit your website
    on Google Webmaster Tool and when Google shows
    you a result. The below-mentioned red highlighted
    text is your SEO title.

7
  • SEO titles also help you to describe the website
    in top of the web browser tab like this-
  • 9. Slug-
  • Slug is the part of the URL which defines a
    particular page of a website or a blog. It helps
    in an easy to read form.
  • How to edit the Slug of a page- when you edited
    the SEO title, just down of that box, a slug box
    will be shown to you and make you use the target
    keyword into your Slug of the post.
  • Option to edit the Slug of the page.
  • You can edit your Slug from here also.
  • Final URL i.e., Slug will be shown to you like
    this

8
  • 10. Meta Description-
  • Meta Description is an information which shows
    the short information about the web page or a
    blog that what is a blog or a website is all
    about. It comes after the slug of the page. We
    have to design the meta description in such a way
    that viewers click more on that link. More click
    on the link will increase the Click Through Rate
    (CTR) and increase the visitors to a blog. Make
    sure You use here also your target keyword in
    starting. Meta description can be up to 155
    characters long or maybe sometimes more.
  • How to edit the Meta description for the website-
  • The final meta description will be shown to you
    when you search in your web browser-

10. Tags-
9
Tags help us to structure our content. It also
helps us in detail targeting when we run ads on
Google AdWords. These are used to describes your
post in more detail. Make sure you always
lowercase characters in your tags. You can edit
your tags on the right side of the WordPress
when you edit a post.
  • Accelerated Mobile Pages (AMP)-
  • Accelerated Mobile Pages (AMP) is a plugin used
    to increase the compatibility of a website for
    mobile users. It changes the whole structure of a
    website when you use in your mobiles browser.
    AMP plugin makes your website faster for mobile
    users. All you know that in now more of the
    traffic comes from the mobiles. In a survey, more
    than 60 of the traffic comes from the mobiles
    browser. So it is necessary to Install and
    activate the Accelerated Mobile Pages (AMP) on
    your website. Website speed is more important
    for the owner of the website. If the website
    speed is low then the viewers immediately go
    back to your website and hence it will increase
    the Bounce Rate of the Website. Bounce Rate will
    decrease the ranking of the
  • website. Download the Accelerated Mobile Pages
    (AMP) plugin for WordPress.
  • Websites Speed-
  • Websites speed highly matter in website
    optimization. We have to optimization our
    website in such a way that users like your
    website and stay connected with your website.
    For mobile optimization, you have to install a
    plugin AMP as we above discussed. For desktop
    optimization, there are some points like
  • Use always a less size of images and media files.
    Covert your high size of an image into less size
    with Tinypng.
  • Delete unnecessary plugins from the website.
  • Delete unrequired pages, images, post or
    categories.

10
  • Note- How to check your website speed i.e., page
    loading time, page size,
  • performance grade, faster than and many more
  • Pingdom Website Speed Test
  • GTmetrix Website Speed and Performance
    Optimization
  • Page Speed Insights by Google developers
  • 13. HTTPS-
  • Your website must be in the secure version i.e.,
    HTTP to HTTPS. Those websites who have HTTPS
    certificate of secure get higher chances of
    ranking. Search engines give more priority to
    those websites who have an HTTPS version
    websites.
  • See-
  • What is SEO?
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