Title: 5 Reason why push notifications are annoyed and how to fix it?
15 Reason Why Push Notifications Are Annoyed How
To Fix It?
https//www.pushmaze.com/
2Sending too many notifications
It may seem beneficial in the short run, but your
subscribers or customers might get annoyed or
opt-out altogether if bombarded with multiple
notifications in a week or even a day.
3Fix it!
Study that needs of your audience and business.
Based on your findings, you can either formulate
a notification content strategy or reduce the
frequency of sending them.
4No Good Timing The Notifications
Are you keeping in mind the times zones of your
subscribers while scheduling notifications? If
not, you might have noticed fewer clicks higher
opt-out rates. No one wants to be disturbed at 3
am with a notification that says, 10 amazingly
inspirational songs to start your day.
5Fix it!
Scheduled notifications as per the users time
zone. Also, have a clear understanding of what
posts are relevant at what times.
6No Personalization
Every person is different. Seeing audiences as a
homogeneous crowd and sending general
notifications is a classic mistake. Users expect
high level of personalization
7Fix it!
Ask for preferences as soon as someone opts-in
for push notifications. You can also track
activities like page views and then segment
subscribers into various buckets.
8Track The Right Metrics
Tracking just one metrics or the wrong ones will
dilute the figures of actual conversions and
value created by your push campaign.
9Fix it!
Apart from click rates, decide on what actions
you consider important, like purchases, free
trial, among others. Track these on google
analytics or other analytics tools to know whats
working well.
10Are you using all push notifications channels
If youre using push notifications for only one
channel, like a mobile app, youre not harnessing
the full power of this tool. Or, if you are using
push messages only for desktop browsers, you are
missing out on getting better results of push
messaging.
11Fix it!
If you have a mobile app, complement your mobile
push notifications with website or browser push
notifications. If you dont have an app, dont
invest in building one, since push notifications
work on mobile web browsers as well as desktop
browsers.
12I believe, now you understand where you lacking
in your marketing campaign. Get your push
notifications software today from Pushmaze and
streamline your audience engagement.
13Thank you
Reference- https//pushcrew.com/blog/5-ways-youre
-doing-push-notifications-wrong/