Tips to Create a Successful Influencer Marketing Campaign

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Tips to Create a Successful Influencer Marketing
Campaign
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Let your influencers have creative freedom

• They engage with their audience all day long and
  know what they will respond to and what will push
  them away. When you allow them to control the
  creative direction you are going to end up with a
  much more organic feeling post and a better end
  result.

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Do your Due Diligence to Make Sure an Influencer
is The Right Fit

• Remember, this is someone that is going to be
  essentially representing your brand. If a
  consumer sees that your brand is being promoted
  by someone that engages in hate speech, drop the
  F-bomb every other post or is outright rude, its
  going to reflect negatively on your brand.

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Dont get mesmerized by follower count

• Look at engagement rates and the type of
  engagement posts are receiving. I can promise you
  that the audience following some of these models
  with millions of followers arent interested in
  buying anything.

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Always negotiate prices

• I have seen initial asks of thousands per post
  come down to a couple hundred. If you are
  promoting a product, chances are you are going to
  be sending it to the influencer so they can
  create content to post. Use product as leverage
  too offer to throw in some extra to drop the
  price.

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