Steps To Create An Online Marketing Plan For Law Firms

1
Steps To Create An Online Marketing Plan For Law
Firms
2
Identify Why Do You Need The Plan
The first step is to identify why do you need the
plan. Most attorneys will answer that they
require it to get more clients. However, this is
just a broad objective and you need to list down
specific goals for your strategy. Lets say you
run a startup law firm. Then your objectives can
be to establish your agency as an authoritative
entity in the domain. You will be looking to
generate more leads from new business owners. At
the same time, you will also want to increase
your marketing leads i.e website visitors, social
media followers, etc.
3
Define Measurable And Unmeasurable Goals
Lawyers need to divide their goals into two
groups namely, measurable and unmeasurable
objectives. This is necessary for gauging the
effectiveness of their strategy. An increase in
website visitors is an example of a quantifiable
goal. You can set a target of increasing website
traffic by a certain percentage within a defined
time period. Similarly, the number of new clients
gathered over a specified period is also a
measurable objective. However, establishing
yourself as an authority in the area of startup
law practice can be difficult to quantify.
4
Identify The Key Components Of Your Promotional
Strategy

• The complete plan for promoting a legal firm
  among the target audience will include focusing
  on traditional, as well as, digital marketing
  channels. However, as we are discussing how to
  devise an online marketing plan for law firms, we
  will list the key components of this particular
  promotional technique. Your website will be the
  focal point of your entire plan. Its design and
  content must be aligned with your potential
  clients requirements. Search engine
  optimization is another vital aspect of digital
  marketing. Attorneys also need to get active on
  different social media platforms besides creating
  profiles on online legal resources. E-mail
  marketing, video marketing, and paid search and
  social media advertising are other major elements
  of a promotional plan.

5
Create A Separate Plan For Each Element

• It is essential to create a separate plan for
  each component of your marketing scheme. You need
  to know how you are going to use content for SEO
  purposes. A well-defined plan is also needed for
  running e-mail marketing and paid advertising
  campaigns. Lawyers must know the keywords they
  are targeting in SEO and ad campaigns. They also
  need to identify the social networks they need to
  use for connecting with and engaging relevant
  audiences. List down the steps you need to take
  for meeting all the separate goals.

6
Select The Tools You Will Require

• It is impossible to manually handle a digital
  marketing campaign. You will require software
  solutions and other tools to manage everything.
  Analytics tools will be required to track and
  monitor all programs. They will give you an exact
  idea of whether you are achieving your goals or
  not. Solutions will also be necessary for running
  automated e-mail marketing and social media
  campaigns. Attorneys can create all the content
  they want to mail and then define the triggers
  for sending the e-mails. Tools will help them
  auto-schedule the publishing of social media
  posts.

7
Contact Us
Irvine, CA Zip Code92618 Phone No855.835.5329
Email Id info_at_conroycreativecounsel.com
URLhttps//conroycreativecounsel.com