5 Ways to Increase Sales Using SEO - PowerPoint PPT Presentation

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5 Ways to Increase Sales Using SEO

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Our SEO Agency in New York can offer customers a shareable resource that they can use to reach new audiences. Reach new audiences, attract more prospects with us. – PowerPoint PPT presentation

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Title: 5 Ways to Increase Sales Using SEO


1
5 Ways to Increase Sales Using SEO
2
Be Keyword Clever
Keywords in SEO aren't used the way they once
were, but they're still a crucial part of the
equation. Without keywords, prospects might never
find you when they go looking, and this is why
keywords are the cornerstone of your SEO
strategy. Google Ad Words is a great place to
start with keyword research, but there are plenty
of other keyword planning tools out there you can
use. Dont forget about long tail keywords as
well, because half of all search queries are
four-plus words in length, there's less
competition for these phrases, and they have
higher conversion rates. When you have the right
keywords in your toolbox, theyll help connect
you with prospects who are looking to buy what
you're selling.
3
Create Stellar Content
  • Content is more than just a vehicle for keywords,
    and instead it is a tool you can use to convert
    prospects, is something valuable SEO Agency in
    New York can offer customers, and is a shareable
    resource you can use to reach new audiences.
  • Great content comes in many forms, and your goal
    should be cultivating and creating content in a
    variety of them, including
  • Blogs
  • Video
  • Infographics
  • Podcasts
  • Animations

4
Use Social to Grow Your Audience and Reach
Social media is one of the fastest growing
elements of a comprehensive and modern SEO
strategy, and this is because an increasing
number of consumers are turning to these
platforms to engage with brands. There's a huge
opportunity there for you to reach new audiences,
attract more prospects, and develop lasting
relationships with customers. Social media is
also a great way to show a more human side of
your organization, it can be used as a direct
marketing tool thanks to resources like Facebook
Ads, and you can even use social sites to bolster
your customer service efforts.
5
Go Local and Go Mobile
Local SEO is becoming increasingly important as
more consumers use mobile devices to search for
businesses because 30 of all mobile searches
performed today have a local intent. Moreover,
over 70 of people will visit a nearby business
after conducting a local search, so if you want
to drive business to your physical or E-commerce
store, then you must focus on local content, and
you have to make sure your digital footprint is
entirely mobile-friendly.
6
On-Page SEO
  • On-page SEO makes your site more user-friendly,
    makes it easier for search engines to index your
    pages, will increase your search ranking, and
    will help you focus on optimizing essential
    elements like visuals.
  • If you're not familiar with on-page SEO, here are
    some of the most critical steps involved
  • Creating unique and descriptive title tags
  • Increasing your page load speed to reduce bounce
    rates
  • Writing descriptive and keyword-optimized
    alternative text for the images on your site
  • Optimizing headings with keywords and relevant
    descriptions
  • Linking site content with internal links to
    improve navigation and indexing
  • Using sensible and easy-to-read URLs
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