Featured Snippets Helps to Rank 1 on Google - PowerPoint PPT Presentation

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Featured Snippets Helps to Rank 1 on Google

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Featured snippets are an important ranking factor for Google. The snippets are displayed on top of the search results page in Position 0 and are considered highlighted excerpts of text. Their purpose is to answer users’ search queries quickly. Finding out how to featured snippets helps to rank no 1 on Google and implement them in content strategy. – PowerPoint PPT presentation

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Title: Featured Snippets Helps to Rank 1 on Google


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Featured Snippets
  • The snippets are displayed on top of the search
    results page in Position 0 and are considered
    highlighted excerpts of text.
  • Their purpose is to answer users search queries
    quickly. Users who conduct informational searches
    are likely to see featured snippets.
  • These results are displayed from top to bottom
    above the organic listings, listing relevant
    website selections as tables, lists, and texts,
    along with images or videos. In addition to
    higher traffic, featured snippets receive higher
    click-through rates (CTRs) than organic search
    results.
  • Check out the following content to learn more
    about featured snippets as well as ways to
    optimize your website to appear in them.

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What does a featured snippet look like?
  • On the first search results page, Google displays
    relevant snippets for various search queries. The
    snippets that appear at the position. Content
    from websites is included in snippets that match
    the users search query. Landing page content and
    featured snippets make up featured snippets. The
    content elements are ranked as follows
  • Text snippet
  • Video snippet
  • Table snippet
  • List snippet
  • Images are usually included in featured snippets
    too, although they may not originate from the
    same source as the original article. Videos are
    sometimes included in featured snippets as well.

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  • In addition to the title and URL, Google displays
    a link to the source domain underneath the
    excerpt. However, the meta description is not
    displayed.

The URL corresponding to the snippet is expected
to experience an increase in organic traffic due
to its position above organic search
results. The following is an example of a
featured snippet in Google
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Are featured snippets common?
  • Featured snippets appear in a large percentage of
    Googles search results, according to
    Searchmetrics SERP Features Monitor. This data
    is for February 2020.
  • USA Search results display a featured snippet
    from Google in 9.7 of US searches.
  • UK Featured snippets appear in search outcome
    pages of Google in 8.4 of searches.
  • Germany Featured snippets appear below
    Google.des results for 6.5 of all searches.

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What are the benefits of optimizing for featured
snippets?
  • As a result, your website will appear more
    prominently in the results of the relevant Google
    search. The only organic search results that are
    shown above a Position 0 ranking are paid
    advertisements.
  • The snippet answers a lot of users questions,
    thus eliminating the need to visit the website.
    If you are asking fairly simple questions, then
    yes, but if your question is more complex, a
    search An excerpt is displayed from the document,
    listing, or table to allow you to click on it to
    see the entire document.
  • Using search engine optimization and content
    marketing, it is possible to improve organic
    visibility, thereby increasing organic traffic.

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What should I do first?
  • The following questions should be answered if you
    intend on trying to optimize for featured
    snippets
  • What is their effectiveness in my field? It
    depends on the sector and how frequently featured
    snippets are displayed. The healthcare industry
    appears to be the most prone to appearing in
    featured searches, appearing in 14.4 of search
    terms relevant to the healthcare industry. The
    inclusion of a featured snippet is uncommon in
    retail, tourism, and publishing or media in
    these sectors, only 3 of Google searches return
    results for Position 0.

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  • What time does the featured snippet appear? The
    first thing you should do is analyze your own
    keyword pool in order to discover when featured
    snippets are displayed and for which search
    queries. We recommend using Search metrics Suite
    for this purpose. In the event your keywords
    appear frequently in featured snippets, be sure
    to add them to your SEO keywords to improve the
    likelihood of ranking as high up as possible.
    Keep an eye on the snippets your competitors
    produce or the associated URLs so you can create
    high-quality texts or lists that are relevant to
    your business.

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Is it possible to optimize my pages for featured
snippets?
  • To begin with, use the keyword phrase that Google
    should seek out for the snippet on the website
    you want to reference.
  • This key phrase can also be presented by way of a
    question in a heading, preferably high on the
    page in the H2 tag.
  • Its important to provide a text snippet with one
    or two sentence optimizations and a concise
    sentence structure in response to the header tag
    question.
  • You can make a list snippet optimized by creating
    a header containing key words and listing bullet
    points underneath. A few bullet points will be
    shown in Google search results, so users who are
    interested can click through to your page, which
    will increase CTR.

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  • The keyword phrase must be incorporated into the
    table snippets title, and you should design a
    simple table that has a lot of rows for your
    content. In the featured snippet, Google will not
    display the entire table if you optimize your
    content like this.
  • We recommend using Search metrics Suite or Google
    Search Console once youve optimized your content
    so that you can see the success of your
    optimization for a list snippet, a table snippet,
    and so forth. You can use Search Console to find
    out which CTR, clicks, and other metrics are
    associated with specific ranking positions,
    namely Position 0.

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