After Effects of Integrating Dynamics 365 Marketing with Portal

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After Effects of Integrating Dynamics 365
Marketing with Portal
Customer service and marketing are two important
and distinct departments of any business. The
two departments are very different from one
another. While one focuses on improving the
experience, the other focuses on increasing
sales.
However, in the era of social media and online
reviews, businesses realize that the uni?cation
of these two departments is essential to achieve
goals faster.
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The uni?cation of these two departments solves
age-old problems. It keeps the customer service
team updated about the promotions that the
marketing team advertises. The marketing team is
well aware of the customer service problem in
the area they are targeting. This is on the human
level. Wonder what you can accomplish by
integrating a self-service portal with a
marketing module? The result will be
remarkable. Hence, in this article, we will
discover how businesses can integrate Dynamics
365 Marketing module with their Dynamics 365
portal. What results will it yield? Whether its
the right choice or not. Overview of Dynamics
365 for Marketing Dynamics 365 Marketing is a
marketing automation app within the Dynamics
suite that allows businesses to execute various
marketing campaigns, create personalized
experiences, generate leads, align sales with
marketing goals, get a 360-degree business view,
and improve ROI using the required tools and
features.
Microsoft Dynamics 365 Marketing offers various em
ail
capabilities such as designing and delivering
marketing campaigns, creating landing pages,
automated customer journeys, promoting, managing,
and analyzing
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marketing events, built-in analytical dashboard,
smart scoring, etc. How does Portal Integration
Affect Microsoft Dynamics 365 Marketing
Features? Dynamics 365 Marketing enhances
customer experience via interaction, engagement,
and delivery. The purpose of a Dynamics 365
portal is to improve customer service by
enhancing digital interaction, collaboration, and
proactive support. While integrated, businesses
can bene?t from all the marketing features
orchestrate real-time customer journeys, design
real-time customer interactions, win customers
through loyalty programs, manage and nurture
leads, and create engaging AI-assisted
content. Once integrated, businesses can access
all these data directly from their portal. For
instance, they can map the customers journey
and leverage it to provide personalized customer
service. They can create personalized promotional
emails using the gathered data from CRM, portal,
and marketing module. The chances of returning
customers are high as customers get the level of
service and interaction they expect.
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Customers can get access to marketing-speci?c web
pages directly from the portal. For example, if
they have to register attendance for a webinar,
they can log in to the portal and register their
attendance. If there is some scoring on this
attendance, they will be allotted the scores
directly. This feature helps track where
prospective lead is in the sales funnel. Suppose
youre targeting the real-estate industry you
can design a custom page speci?cally for that
audience using the portals drag and drop
feature. You can also create campaign-speci?c
landing pages. When customers visit your site,
you can interact with them with a targeted
advertisement and a contact us form. This way,
you can gather new prospective lead information
and act accordingly. The integration enables you
to visualize customer interactions and track
your teams performance, leads, sales, and
overall business performance. The integration of
Power BI provides you with better insights. It
gives you a reality check in facts and
numbers. Collaboration was possible with the
portal. But with Dynamics 365 Marketing and the
built-in Microsoft Teams chat, you can
collaborate with your team without leaving
Canvas or email editing experience.
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Dynamics 365 marketing, when integrated with the
portal, creates a unique experience. It provides
businesses a 360-degree view of customer
interactions and helps enhance the overall
customer experience. Choose Whether you Should
Integrate Marketing Module or Not You should
integrate a Microsoft Dynamics 365 marketing
module into your Dynamics 365 portal according to
the bene?ts and capabilities. However, Dynamics
365 portal offers limited ?exibility and is
costly. For every certain number of users and
logins, the subscription cost increases. In such
a case, integrating other apps from the Dynamics
suite might double or triple the cost. Besides,
you dont know the features it might offer or
how much ?exibility it would offer. Hence, I
suggest that you go for a custom-developed
Dynamics 365 portal. What is Right for your
Business? A custom Dynamics 365 portal that
offers ?exibility to extend the features per
your business requirements means that if you
want to use a Dynamics 365 marketing module, you
can get all the features custom developed in your
solution. Besides, you wont have to pay extra
whenever a new user registers.
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PortalXpand a Dynamics 365 Portal is a custom
solution by CRMJetty that can be tailored to
your business needs. Whether you need
marketing-speci?c features or sales-related, you
can get it all in your portal solution. Know How
We Do It
Source https/ www.crmjetty.com/blog/after-effect
s-of-integrati ng-dynamics-365-marketing-with-por
tal/
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