What is Content and types of Content in Digital Marketing

1
What is Content Marketing

• Content is the king of Digital Marketing Field.
  Content is the best way of digital marketing,
  which is known as content marketing. Content
  marketing is the best way to sell any product. In
  which you write content about any product and
  attract your customers about that product through
  articles of that content.
• By writing good content, along with telling
  people about the product, they educate them and
  bring them sales for their business.
• By writing good content, people read your blog
  and if they like it after reading, then they
  share it with other people as well.

2
Why is Content Marketing Important?

• After all, a question must be arising in your
  mind that why content marketing is important and
  why should we do marketing.
• 1. Awareness - The first step is to reach the
  products and services of any business to its
  target customers. By writing good content and
  engaging content people will know about your
  business in detail which will increase the
  visibility of your brand.
• 2. Research - When a customer comes across some
  problem in his product and services, then he
  starts doing research. If you have a solution for
  his problem then he will research your brand and
  with an engaging content you can convert it into
  sales of your business.
• 3. Consideration - You come to the point of
  thinking. When the customer gets the solution to
  his problem, then he thinks to do business
  further.
• He compares his product with different vendors to
  see which one will be best for him.
• 4. Buy - When the customer has done the complete
  discussion, finally he takes his decision and
  proceeds to do the transaction.

3
Types of Content Marketing in Digital Marketing ?

• 1. Info graphics
• 2. Blogging
• 3. Podcasting
• 4. Video Marketing
• 5. Social Media Marketing

4
Content Marketing Strategy

• Set Smart goal
• Check Market Value
• Decide on the type of content
• Research on content strategy
• Analyze and measure result.
• If you want to get more information about content
  marketing so please visit our blogs -
  https//capacioustechnologies.com/what-is-content-
  types-of-content-in-digital-marketing/

5
Thank You

• Website - https//capacioustechnologies.com/
• Address - 14/2 Priylok colony Phase 2nd, GMS Rd,
  Dehradun, Uttarakhand 248001
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