Edan Gelt: Brand Yourself on a Budget

1
BRAND YOURSELF ON A BUDGET
EDAN GELT, CMD, MBA
2
Edan Gelt, CMD MBA

• Award Winning Marketing Executive
• 25 Years of Marketing Experience
• Real Estate (commercial residential)
• Title
• Mortgage
• Entertainment Venues
• Small Business Services
• Retail
• Events
• Fractional CMO Marketing Agency Founder
• Entrepreneur
• Real estate investor

3
AGENDA

• Creating engaging content
• Building relationships (and why)
• Leveraging your company for brand growth
• Creating an action plan

• What branding is
• How to define your brand
• Creating a visual identity
• Graphics
• Developing an online presence

4
WHAT IS A BRAND?
5
A BRAND IS....
A person's PERCEPTION of a product, service,
experience, or organization
6
WHAT IS BRANDING?
7
BRANDING IS...
the overall experience of the public when
interacting with a business - as a client,
customer, social media follower, or mere
observer
TAGLINE
SYMBOL
NAME
DESIGN
LOGO
VOICE
8
HOW DO YOU STAND OUT?
What makes you unique?
9
WHAT TITLE AGENCY MARKETING DO YOU REMEMBER?
10
(No Transcript)
11
(No Transcript)
12
LETS GET STARTED!
13
developing your brand
14
WHAT DOES YOUR CLIENT VALUE? MAKE YOUR CLIENT
THE HERO!
15
WHAT IS YOUR VISION? IDENTIFY THE WHY - NOT
THE WHAT
16
CREATE YOUR BRAND DESIGN A LOGO A MISSION
STATEMENT USE CONSISTENT IMAG?ERY
17
BUILD AN ONLINE MEMORABLE PRESENCE
18
ONLINE GOAL KNOW LIKE TRUST
ATTRACT
ENGAGE
CHAMPION
19
TAKE ADVANTAGE OF FREE TOOLS!
20
DID YOU KNOW
90 of consumers research online and turn to
online review sites before making a decision?
21
GOOGLE BUSINESS GOOGLE MAPS
22
MOST REVIEWS HIGHEST STARS WINS THE
BUSINESS PERCEPTION VS REALITY
23
WHATS A STAR WORTH?
9 increase in revenue for 1-star increase in
rating -Harvard Business Review
24
Keep your listing up to date to look your best!
Full Business Name Business hours Service areas
Photos of your business location Testimonials
Reviews Post status updates Get reviews (email,
automate, text, ask)
25
MAINTAIN YOUR WEBSITE
Be sure that your website looks modern and
includes updated data. You should include a bio,
testimonials from happy clients and nice visuals
26
USE SOCIAL MEDIA

• Develop your Facebook, Instagram, LinkedIn, X to
  be (personally) and professionally acceptable.
• There is a fine line between being too open and
  not being open enough always keep your audience
  in mind.
• Using social media is just as much about
  listening and engaging in other conversations as
  it is about posting your own.
• Content Concerns? Create a separate business
  persona if multiple users are representing the
  brand

27
WHAT DO I POST ON SOCIAL MEDIA AND WHERE CAN I
FIND IT?
28
BLOGS CHAT GPT INDUSTRY UPDATES NEWS EVENTS EXPERI
ENCES
29
VIDEO IS THE KING OF CONTENT
Measurable Shareable Tells a story Algorithm
booster Builds trust MAKES YOUR CLIENT THE HERO
30
CREATE Traditional COLLATERAL
31
Business Cards Brochures Notepads Calendars Direct
Mail Note Cards Swag Hand sanitzer, lip balms,
chapstick, mints, snacks, etc
32
Relationships partnerships(SALES)
33
GET TO KNOW YOUR CLIENT WITH
FORD
34
FORD
Family Occupation Recreation Dreams
35
HOW MANY TOUCHES TO MAKE A DECISION?
36
Public Relations
37
WHATS THE DIFFERENCE BETWEEN PR MARKETING?
38
(No Transcript)
39
USE PR
Do something media worthy WITH your clients, make
them the hero, get media coverage! Ideas Raise
funds, first responder lunches, create a
scholarship, etc.
40
LEts Review
41
Brand, Marketing, Sales, PR Google My
Business Get Social 7 Touchpoints Be
Authentic FORD MAKE YOUR CLIENTS THE HERO
42
QUESTIONS?
EDAN GELT, CMD, MBA
43
MY INFO
EDAN GELT, CMD, MBA EDAN_at_THEMINTMARKETING.COM 224-
545-9454 LETS CONNECT ON LINKEDIN!