Title: UNIT B EVOLUTION AND MOVEMENT OF FASHION
1UNIT BEVOLUTION AND MOVEMENT OF FASHION
- 2.04 Identify major fashion centers, types of
designers, and price market categories.
2Major fashion centers
- New York City
- Los Angeles
- Atlanta
- Chicago
- Dallas
- Miami
- Seattle
- Paris
- Milan
- Florence
- Rome
- London
3New York City, New York
- Largest fashion marketing center in the U.S.
- Known for the Seventh Avenue garment district in
Manhattan - Permanent showrooms of manufacturers from the
U.S. and around the world - Open weekdays year round
- Most of the production jobs have been lost to
other countries with cheaper labor, but some
production jobs exist in Chinatown, Queens, and
Brooklyn.
4New York City, New York (cont.)
- Fashion weeks sponsored by the Council of Fashion
Designers of America (CFDA) - Formed corporation called 7th on Sixth, Inc. to
centralize runway shows - Shows held in tents in Bryant Park
5Los Angeles, California
- CaliforniaMart is the largest fashion and textile
facility in the U.S. - An 82-block garment district includes designers,
wholesalers, manufacturers, and patternmakers. - Hosts a fashion week five times a year
- Primarily serves the West coast
6- Atlanta, Georgia
- AmericasMart
- Primarily serves southeast
- Chicago, Illinoisserves central states
- Dallas, Texas
- International Apparel Mart
- Primarily serves central states
- Known for evening, bridal, and western fashion
7- Miami, Florida
- Worlds largest swimwear show
- Wholesale center for the Americas
- Seattle, Washington
8- Paris, France
- Considered the world fashion leader
- Shows attract over 40,000 visitors and 1,100
exhibitors from 30 countries - Prêt-à-porter Paris shows twice a year at the
same times as mass-produced lines but at
different locations
9- Alta moda The high fashion industry in Italy.
- Rome is the center for couture.
- Milan is the center for high-quality
ready-to-wear. - Florence is known for lower-priced ready-to-wear,
menswear, childrens wear, and knitwear. - Main collections are shown in fashion fairs prior
to the French showings.
ITALY
10Basic types of designers
- Couture
- Stylist One who designs by changing or adapting
designs of others. - Makes lower-priced merchandise
- Creations made during the rise stage of the
fashion cycle - Primarily designs for manufacturers like The Gap,
The Limited, and Guess - Freelance designer An independent designer who
sells sketches to manufacturers.
11Price market categories of womens apparel
- Designer (Couture)
- Category now almost extinct due to the extremely
small market - Original, high-priced fashion custom-made for a
very few individuals - One-of-a-kind extreme styles, avante-garde- LADY
GAGA - Luxurious, expensive fabrics and trims with
intricate details - Sold through the designers salon
12(No Transcript)
13Price market categories of womens apparel (cont.)
- Designer (Couture)
- Sell for many thousands of dollars, maybe up to
50,000 per garment, but do not generate a profit
Dior, Chanel, Yves St. Laurent, Gucci, Prada,
Versace, Balenciaga and Marc Jacobs
14Price market categories of womens apparel (cont.)
- Bridge
- Has almost replaced the couture category
- Secondary lines of well-known couture designers
- Have the designers label
- Most expensive ready-to-wear
- Limited editions, small quantities offered for
sale - Expensive fabrics with fine details
15Price market categories of womens apparel (cont.)
- Bridge
- Sell for many hundreds of dollars, maybe as much
as 5,000 - Sold in fashionable dress shops and upscale
department stores like Neiman Marcus, Saks,
Nordstroms, and Bergdorf Goodman - Armani, Gucci, Calvin Klein, Ralph Lauren,
Geoffrey Beene, Anne Klein, Prada, Gaultier
16Price market categories of womens apparel (cont.)
- Better
- Have a firm label rather than a designers name.
Example Jones of New York, Liz Claiborne, Ann
Klein, Armani Exchange, Kouture by Kimora - Ready-to-wear produced in larger quantities
- Reasonable prices
- High quality
17Price market categories of womens apparel (cont.)
- Better
- Found in specialty stores and department stores.
Examples Macys, Marshall Field, and Lord
Taylor
18Price market categories of womens apparel (cont.)
- Moderate
- Well-known and nationally-advertised brand
labels. Examples Jantzen, Gap, and Wrangler - Lesser-known or unknown designers work for the
manufacturer. - Many items inspired by designer creations
- Widely available and worn by the majority of
America
19Price market categories of womens apparel (cont.)
- Moderate
- Medium-priced merchandise
- High volume sales and higher price margins
- Sold primarily through department, chain, or
specialty stores
20Price market categories of womens apparel (cont.)
- Budget/Discount
- Lowest priced category
- Created by stylists
- Knockoffs Copies of higher-priced items.
- Mass produced in less expensive fabrics with
fewer details - Brands such as Gitano, Donkenny, Kathie Lee,
Arizona jeans, and Cherokee
21Price market categories of womens apparel (cont.)
- Budget/Discount
- Sold in discount stores and low-price chains
- Private labels such as Arizona jeans (J.C.
Penney), Apostrophe (Sears), and Cherokee
(Target), George (Wal-Mart)