UNIT B EVOLUTION AND MOVEMENT OF FASHION

1
UNIT BEVOLUTION AND MOVEMENT OF FASHION
The 40's

• 2.03 Recognize the relationship between
  historical events and fashion evolution.

2
Mood of the decade

• World War II
• Women re-entered the workforce
• Parisian Fashion houses closed their doors due to
  German invasion of Paris
• American fashion designers emerged
• Shorter skirts
• Sloppy Joe sweaters
• Bikini introduced

3
Mood of the decade

• World War II (cont.)
• L-85 (General Limitations Order) restricted
  amount of fabric used in production of apparel.
• Designers had to create fashions that would
  remain stylish through multiple seasons.
• A new style of suits for women had short skirts
  and short jackets of twenty-five inches or less
  in length.
• Sheath evening dresses replaced the long flowing
  gowns of the thirties.

4
Mood of the decade

• World War II (cont.)
• Restrictions limited use of silk, wool, rubber,
  metal
• Tailored masculine-looking suit
• The young danced the jitterbug.

5
Mood of the decade

• World War II (cont.)
• Postwar fashion freedom
• Women wanted a return to more feminine designs.
• Christian Dior introduced the New Look with
  rounded shoulders, fuller bustlines, and fuller
  skirts fifteen inches off the ground.
• Paris was re-established as the center of the
  fashion world.

6
People who influenced fashion

• Christian Diordesigner of the New Look first
  to license name
• Norman Norrellwinner of the first Coty American
  Fashion Critics Award founder of CFDA
• Cristobal Balenciagaknown for huge evening
  coats, long, full skirts, pillbox hats, and
  chemise dresses

7
People who influenced fashion

• Jacques Fathfirst French designer to export
  designs to the United States
• Elsa Schiaparelliknown for surreal designs and
  bold use of color
• AdrianHollywood costume designer whose screen
  fantasies influenced street fashions

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UNIT BEVOLUTION AND MOVEMENT OF FASHION
The 1950's

• 2.03 Recognize the relationship between
  historical events and fashion evolution.

9
Mood of the decade

• Korean War
• Color television introduced
• Rock-n-Roll explosion
• Teenagers emerged as a fashion voice.
• Leather jackets and T-shirts with the sleeves
  rolled up
• White shirts and blue jeans
• Letter sweaters
• Beatniks
• American Bandstand
• Elvis Presley appeared on The Ed Sullivan Show.

10
Mood of the decade (cont.)

• Moving to the suburbs
• Sportswear emerges
• Pedal pushers, slacks, halters, shirtwaist
  dresses
• Cashmere sweaters with a matching scarf
• Poodle skirts
• Single-breasted jackets, narrow lapels, and
  natural shoulders
• Tapered trousers and penny loafers
• Shopping malls are built.

11
Mood of the decade (cont.)

• Ivy League look
• Men wore neat single-breasted jackets with narrow
  lapels, pressed trousers, with white, yellow, or
  pale blue button-down collared shirts, and ties.
• Female students dressed in twin sweater sets, or
  Peter-Pan collared blouses and sweaters, with
  pencil-slim or pleated skirts.

12
Mood of the decade (cont.)

• Hairstyles
• Girls wore ponytails early in the decade. Later,
  the beehive was popular.
• Boys trained their hair into greased-back
  ducktails and carried a comb at all times.

13
Mood of the decade (cont.)

• Shoes and accessories
• Two-toned bucks
• Bobby socks

14
People who influenced fashions

• Designer influence was significant
• Diorthe A-line silhouette for women
• Givenchythe chemise or sack dress
• Claire McCardellsashes, harem pajamas, bias-cut,
  dartless clothes

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UNIT BEVOLUTION AND MOVEMENT OF FASHION
The 1960's

• 2.03 Recognize the relationship between
  historical events and fashion evolution.

16
Mood of the decade

• Civil Rights Movement
• Black Pride
• The Afro
• African prints
• Dashiki A loose, brightly-colored African tunic.

17
Mood of the decade (cont.)

• Youthquake Revolution
• Youth take ownership of the decade
• Mod look Clothing with psychedelic colors and
  geometric designs.
• Go-Go Look with mini skirts, white go-go boots

18
Mood of the decade (cont.)

• Election of John F. Kennedy
• Youngest president in history
• The bare-headed President Kennedy begins the
  demise of the mens hat industry.
• First Lady Jackie Kennedy is the fashion icon of
  the decade wearing Chanel suits and simple
  dresses, pillbox hat, pearls, and low-heeled
  shoes.

19
Mood of the decade (cont.)

• Man walks on the moon
• Pierre Cardin and André Courreges are called the
  space age designers.
• Space age and futuristic looks appear on high
  fashion runways.

20
Mood of the decade (cont.)

• Onset of the womens liberation movement
• See through blouses, no bra
• Unisex look
• Pantyhose introduced (Glen Raven Mills, NC, 1959)

21
Mood of the decade (cont.)

• Anti-war movement (Vietnam)
• Hippie look, suede fringe jackets, appliquéd
  bell-bottom trousers, tie-dyed shirts, love
  beads, granny glasses, and peace symbols.
• Woodstock Festival

22
People who influenced fashions

• Decreased designer influence
• Mary QuantLondon designer who introduced the
  miniskirt
• Twiggyskinny British model who became the top
  model of the sixties
• Emilio Pucciexotic, psychedelic, beautiful
  prints
• Yves St. Laurentfresh approach to fashion with
  Mondrian-inspired shift dress
• Jackie Kennedy
• Audrey Hepburnclassics such as the little black
  dress

23
UNIT BEVOLUTION AND MOVEMENT OF FASHION
The 1970's

• 2.03 Recognize the relationship between
  historical events and fashion evolution.

24
Mood of the decade

• Watergate Scandal
• Vietnam war ends
• Dawn of the Disco, Studio 54, Saturday Night
  Fever
• John Travoltas white suit with an open-necked
  shirt.
• Platform shoes
• Bell-bottom hip-hugger pants
• Hot pants with white go-go boots

25
Mood of the decade

• Punk Rock, short-lived anti-social and
  anti-fashion movement
• Torn, frayed clothing
• Body piercing
• Spiked hair colored pink or green
• T-shirts being worn
  as billboards
• Political statement
  designs

26
Mood of the decade

• Rap and hip-hop emerge
• Athletic clothes
• Track suits
• Excessive amounts of gold jewelry

27
Mood of the decade

• Ethnic influence
• Macramé bags
• Crochet waistcoats and shawls
• Ponchos
• Gypsy tops with gathered necklines trimmed with
  bells and puffed sleeves
• Nehru jackets

28
Mood of the decade

• Me decade, self indulgence
• String bikini
• Tight clothes
• Mens leisure suits
• Designer jeans
• Hand-braided friendship bracelets

29
Mood of the decade

• Feminism, sexual equality, womens lib, equal
  rights
• Bra burning
• Women no longer wear girdles
• Women buy pantyhose
• Women wear pants and pantsuits
• Double-knit polyester man-made fabrics
• Micro, mini, midi, and maxi skirts

30
Mood of the decade

• Shoes
• Platforms
• Clogs
• Movies and their stars
• Annie Hallwomen wearing oversize mens shirts,
  very long skirts, khaki pants, and mens hats
• Greaseleather motorcycle jackets

31
Mood of the decade

• Television
• Charlies AngelsFarrah Fawcett Majors hair
  style and flared trousers
• Happy DaysFonzies leather jacket, jeans, white
  shirt
• Dukes of HazzardDaisy Dukes cutoff jean shorts

32
People who influenced fashion

• Yves Saint Laurentwomenswear based on menswear
• Halstonuse of cashmere
• Calvin Kleindenim jeans
• Mary McFaddenfine pleating
• Bill Blasssporty, sophisticated classics

33
UNIT BEVOLUTION AND MOVEMENT OF FASHION
The 1980's

• 2.03 Recognize the relationship between
  historical events and fashion evolution.

34
Mood of the decade

• Excess
• Shoulder pads, retro 1940s
• Big hair
• Brand names appeared on outside of garment

35
Mood of the decade (cont.)

• MTV
• Music becomes visual
• Videos become a major influence on apparel
  choices
• Lace tops, tight skirts
• Bustier worn by Madonna

36
Mood of the decade (cont.)

• Television influence
• Dallasjeans, boots, western shirts, and cowboy
  hat
• Dynastywide shoulder silhouettes
• Miami Vice T-shirts worn under Armani suits,
  pastel colors for men
• General Hospital Luke and Laura
• Lady Diana Spencer weds Prince Charles
• Dianas wedding dress becomes one of the most
  copied in the world

37
Mood of the decade (cont.)

• Workout craze, Jane Fonda
• Legwarmers, leotards, sneakers
• Nike, Reebok
• Women left their high-heels at home and wore
  sneakers to work
• Introduction of the thong bikini
• Stirrup pants
• Warm-up suits
• Flashdanceincreased the popularity of
  legwarmers, sweatshirt fabric, and sweatshirts
  with cut out necks

38
Mood of the decade (cont.)

• Punk
• Dog collars
• Mohawk hairstyles
• Leather jackets and chains

39
UNIT B EVOLUTION AND MOVEMENT OF FASHION
The 1990's

• 2.03 Recognize the relationship between
  historical events and fashion evolution.

40
Mood of the decade

• Sandra Day OConnorfirst woman on Supreme Court
• AIDS first identified
• Collapse of the Soviet Union and the expansion of
  overseas companies

41
Mood of the decade (cont.)

• Longest bull market in Wall Street history
• More luxurious fashions are introduced as people
  have more money to spend.
• More luxurious fabrics enter the market.

42
Mood of the decade (cont.)

• Casual Fridaykhakis, polos, loafers, jeans with
  company T-shirts worn to work
• Internet
• Finger-tip access to global fashion information
• Online shopping

43
Mood of the decade (cont.)

• Street Fashions
• Hip-Hop style
• Jeans, logo T-shirts, windbreakers, all oversized
• Body piercing
• Tattooing
• Doc Martens
• Backpack purses

44
Mood of the decade (cont.)

• Megabrands
• Youthquake with Tommy Hilfiger
• FUBU
• Banana Republic
• J. Crew
• Old Navy, The Gap, Abercrombie and Fitch
• Tweens (8 to 12 years old), Gap Kids, Limited Too

45
Mood of the decade (cont.)

• Womens competitive and adventure sportsExample
  WNBA
• Athletic shoes
• Sports bras

46
People who influenced fashion

• Princess Dianamost photographed woman ever
• Tommy Hilfigerbrand image designer
• Gianni Versacedesigner with rock star type sex
  appeal
• Isaac Mizrahihigh-fashion designer whose line is
  sold exclusively by Target
• Ralph Laurenpreppy styles for men and women

47
People who influenced fashion

• Music, movies, and television
• Garth Brookswestern shirts
• Shania Twainbare midriffs and tight fitting
  clothes
• Back Street Boysoversized clothes
• Madonnathe bustier
• Jennifer AnistonRachel hairdo on Friends

48
People who influenced fashion

• Russell SimmonsPhat Farm hip-hop clothing
• Sean John Combs (P. Diddy)denim-based
  signature sportswear for men and boys

49
UNIT BEVOLUTION AND MOVEMENT OF FASHION
Twenty-first century

• 2.03 Recognize the relationship between
  historical events and fashion evolution.

50
Mood of the decade

• Y2KThe Millennium Bug
• Unclear winner in the United States Presidential
  Election
• Firestone recalled tires
• Microsoft ordered to split
• September 11, 2001 attack on the Twin Towers
• Taliban regime

51
Mood of the decade (cont.)

• Anthrax scare
• Invasion of Iraq
• Stem cell research
• Number of AIDS victims rises
• Arnold Schwarzenegger became Governor of
  California
• Recording industry cracked down on people who
  illegally swapped more than 1,000 songs over the
  Internet

52
Mood of the decade (cont.)

• Saddam Hussein captured December 13, 2003
• Street wear
• Low-rise jeans
• Slashed T-shirts
• Overtly sexual clothes
• Bling bling (big jewelry)
• Ugg boots

53
People who are influencing fashion

• Valentino
• Paris Hilton
• Rappers and Hip Hop artists in music videos
  baggy pants, big jewelry (bling bling) and urban
  wear (Enyce, Rocawear, Baby Phat, Phat Farm)

54
People who are influencing fashion (cont.)

• Rappers and Hip Hop artists
• Sean P.Diddy Combs
• Lil Kimincreased the popularity of wearing weave
  and wigs
• Camronincreased the popularity of males wearing
  the color pink
• Jay-Zwearing earrings in both ears

55
People who are influencing fashion (cont.)

• Film and popstars
• Britney Spearsbare-midriff tops, skimpy skirts
  and shorts
• Janet Jacksonbare, sexy, metallic, urban
  streetwear

56
People who are influencing fashion (cont.)

• Celebrities who have clothing lines
• Beyonce Knowles
• Jennifer Lopez
• Sean Combs
• Russell Simmons
• Jessica Simpson
• Reba McEntyre