Personal brand statement

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Personal brand statement
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It is not.

• Job Title
• Mission Statement
• Career Objectives
• Life Purpose

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Guidelines

• Short
• Unique
• Easy to understand
• Fluid

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3 questions

• What value do you provide (what problem do you
  solve)?
• How do you do it uniquely?
• Whom do you do it for (your target audience)?

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Examples

• William keeps families in Michigan (target
  audience) warm (value) through custom-built
  heating installations using only the most
  advanced German boilers (unique).
• Disney is fun family entertainment.

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Why do you need one?

• Have people understand you
• Leave an impression
• Manage rep

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Mr. George

• I teach, guide and inspire students (target
  audience) through experiential learning (value)
  that allows students to connect the curriculum to
  their individual lives (unique).

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Write your personal brand statement

• Employer
• College Admissions Application
• 3rd party of your choice